Dave Horvath
3 Jan 2008 11:37
DVD renting giant Netflix has paired together with the folks over at LG to bring consumers a new Set-Top Box that will download movies and television programs over the Internet. The device will be built by LG and distributed by Netflix. Current Netflix subscribers will pay nothing extra for this service.
The box is squarely aimed at competitors like AppleTV and Vudu box. Netflix also hopes to take on cable companies with their many DVR type options for more of a dominance in the home theater market.
Netflix currently offers a video Streaming service and its customers have shown they favor the service, having viewed over 10 million movies and television shows since the service began. Netflix does however hope that the ability to stream to your television with one box will boost the appeal of this service entirely. Netflix has currently spent upwards of $40 million to build and maintain their streaming video service.
This market can appear shaky to some as the main competitor, AppleTV hasn't caught on as the Cupertino company would have wanted. Relying on devices like the iPod and iPhone, Apple states that only 1.8 million AppleTV devices have been sold to date.
Source:
BBC