Andre Yoskowitz
27 Nov 2009 15:06
According to Nintendo of America president Reggie Fils-Aime, the Wii has dominant control over the female home console "primary players" market in the United States, totaling 80 percent.
As reported by Kotaku from the BMO Capital Markets event today, Fils-Aime showed a chart with the Wii at 80 percent of the market, the Xbox 360 at 11 percent and the PS3 controlling the rest of the pie. Handhelds and PC gamers were not included.
The definition of "primary players" is those that are the main users of the console in a household, and Fils-Aime said there were 11.7 million female primary players in the US, with 9.36 million of those playing the Wii.
"This didn't happen by accident," Fils-Aime added. "It's the result of a deliberate attempt to expand the market."