James Delahunty
27 Jan 2010 21:07
Netflix has reported its highest number of new customers in a single quarter in the company's history, adding more than 1.1 million new subscribers in the fourth-quarter. It took four years to hit 1 million subscribers after Netflix launched in 1999. Investors applauded as the company revealed its results for the quarter, including a 36 percent rise in the Q4 profits for the rental-by-mail service.
Netflix now has more than 12 million subscribers, with a boost in new subscribers in response to new plans that bundle the rental-by-mail service with unlimited video streaming over the Internet, for prices as low as $9 per month. The good news didn't stop there for investors either; Netflix management expects Q1 2010 to be even more successful, projecting between 1.2 and 1.5 million new subscribers by the end of March.
Fourth-quarter revenue climbed 24 percent to $444.5 million, missing analyst expectations by $1 million. The shortfall however was overshadowed by pledges from management to boost profit margins to 11 percent from its previous 10 percent target.
Netflix got a big boost in the fourth quarter when services available through the PlayStation 3 (PS3), while already being available through Xbox 360 and it is reportedly heading for the Wii console.