Andre Yoskowitz
3 Jun 2010 11:59
Following their decision to drop the price of the DS line in Japan yesterday, Nintendo has confirmed that a similar price drop is headed to the UK within the month.
Says a Nintendo spokesperson: "In the UK Nintendo will be reducing the trade price of Nintendo DSi to retailers from 18th June 2010."
In Japan, beginning on June 19th, the DS Lite will drop from ¥16,800 to "open pricing," which allows retailers to name their own price on the device. The popular DSi will drop from ¥18,900 to ¥15,000. Dropping from ¥20,000 to ¥18,000 is the new DSi LL, which has 93 percent bigger screens than the DSi.
Nintendo would not confirm the new prices for the devices in the UK, but it is likely the DS Lite and DSi will move to "open pricing" as well, as the company said: "The ultimate price to consumers is, of course, determined by the retailers."
Following the decision, a few e-tailers have already begun cutting prices, with Amazon and GAME dropping the price of the DSi from £149.99 to £119.99.