Andre Yoskowitz
6 Sep 2010 15:33
DVD and Blu-ray rental company Redbox has hit a major milestone this weekend, one billion movie rentals.
As a promotion, the company is now giving away free rentals to users and starting a contest to give away a full Sony Entertainment System.
Redbox, which started a revolution when it began offering DVD rentals for $1 a day via thousands of kiosks, now says users rent almost 10 million movies per week.
The company has 24,000 rental kiosks in the U.S.
Redbox says (via NewTeeVee) the 1 billionth rental was a copy of "Clash of the Titans," rented from a kiosk in Florida.
Earlier this year, Redbox expanded its business by offering Blu-ray rentals, at $1.50 per night.