Average LCD TV prices expected to drop another 16 percent this year

Andre Yoskowitz
3 Feb 2011 17:37

CNN is reporting this week that if you have been waiting out to buy an LCD TV, this week may be the right time to head out to the store or check online retailers.
Because of slow holiday sales, HDTV makers will likely discount TVs this week by as much as 30 percent, in anticipation of the Super Bowl on Sunday.
Says Paul Gagnon, director of TV research at DisplaySearch:

Just prior to the Super Bowl is one of the last opportunities for manufacturers to clear out their 2010 models. If they can't sell them now, they're going to have to discount them even more.

Gagnon does say if you are willing to wait a bit longer, 2010 model TVs will get their max discounts by the first week of March.
Overall, average LCD prices are expected to drop 16 percent again this year (as pictured).