Andre Yoskowitz
11 Apr 2011 1:39
It appears that Apple has been hiring gaming execs away from Activision and Nintendo, and it seems the company is ready to make a stronger push into the gaming world via its iOS devices.
Apple has hired Nintendo UK communications head Rob Saunders and Activision's European PR director Nick Grange, and may be searching for more execs.
Saunders oversaw the PR for gaming consoles, notably the Wii and DS.
In his new position, he will oversee PR for gaming via iOS.
Grange, formerly of EA and Microsoft, as well, will work on PR for the iPad.
Tuaw says 84 percent of tablet owners play at least one game on their devices, and 44 million owners are playing games on their iOS devices, in the U.S. alone.
If accurate, the number would keep iOS very close to reaching the Nintendo DS' "active" gaming base.