Andre Yoskowitz
21 Jan 2012 14:12
According to a new iGR Research survey, Samsung is the most 'preferred' brand amongst Android vendors.
Furthermore, the research puts Android's market share at 47 percent in the U.S., almost doubling up on Apple at 24 percent share.
For those surveyed, Samsung was the preferred brand among consumers, followed right behind by Motorola, HTC and then LG. Major Asian brands ZTE and Huawei rounded out the bottom, but both companies barely have any share of the American market.
iGR also says that 45 percent of Android users have researched the OS before buying and went out specifically to purchase one. 27 percent of those selected the OS because of Google's backing and reputation.
Reads the research note: "Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market. While a user's current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision."