Tim Cook apologizes for Apple Maps failure

Andre Yoskowitz
28 Sep 2012 22:27

Apple CEO Tim Cook has apologized to customers today for the failed Apple iOS 6 maps software.
The exec even encouraged users to seek out better alternatives from Google and Bing.
Cook says the company is "extremely sorry for the frustration this has caused our customers." The mapping software "fell short" of the company's normally high standards and he promised a quick improvement.
Added the CEO: "While we're improving Maps, you can try alternatives by downloading map apps from the App Store like (Microsoft's) Bing, (AOL's (AOL) MapQuest and Waze, or use Google or Nokia (NOK) maps by going to their websites and creating an icon on your home screen to their Web app."
Apple removed Google Maps, the golden standard of the industry, with its own software during the launch of iOS 6 on September 19th.
The new Maps app has quickly become infamous, however, due to its incorrect directions, incorrect locations, and blurry or incomplete maps and points of interest.

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