Andre Yoskowitz
1 Oct 2012 23:21
Showtime has put the season 7 premiere of Dexter and the second season premiere of Homeland on YouTube, in their entirety.
The premium cable channel is looking to entice new users, by offering a glimpse into the top-rated shows they offer weekly.
Showtime's move is not the first in the industry. Fox aired the pilot for "New Girl" online weeks before its launch on TV. The airing was extremely successful, so much so that Fox made the same move for the new "The Mindy Project."
NBC followed suit this year with their shows "The New Normal" and "Revolution."
So far, the Dexter episode has 55,000 views, certainly a success for the company if it took users who may have otherwise pirated away from doing so with a legal offering.