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Nickelodeon launches online series

13 July 2007 22:18 by Rich "vurbal" Fiscus | 2 comments

Nickelodeon is testing the waters of original online content with the July 22 launch of its first broadband series.

Marjorie Cohn, executive vice president original programming and development at Nickelodeon Networks, said Nick properties such as "Mr. Meaty" and "Avatar" have developed a huge following online, so introducing an original series to air exclusively on TurboNick was the next natural step.

"Just in June alone we had the highest month ever for streams, up by 535 percent from last year," Cohn said. "This is a good choice for our first online experience because of the format -- reality lends itself to content that's a little shorter."

The 15-minute, five-episode series, dubbed "Nick Cannon's Star Camp," will follow eight youngsters as they work toward success and stardom in the high-stakes world of music.

Director Debbie Allen and choreographer Fatima Robinson will join music industry legend Quincy Jones, his son Quincy Jones III, and series star Nick Cannon behind the scenes.

With TurboNick receiving triple-digit increases in viewership during the past year with a record 122 million streams in June, Cannon and the younger Jones envision the series becoming a regular viewing staple on the broadband video player, in the vein of "American Idol."

Source: Reuters

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TheExcel (Newbie) 14 July 2007 5:25
Just what we needed. A reality show starring a group of stupid deluded children who think they're talented/worth anything just because a bunch of desperate adults said they were producing music. I find it very hard to believe this is not some sort of conspiracy between today's hottest musical artists and Viacom to destroy the world (if not throw it into an intercontinental war of attrition). Well, at least it isn't on television where most people can easily see it accidentally. No disc is unrippable... I'll never accept that! [ + quote] This message has been edited since posting. Last time this message was edited on 14 July 2007 5:27
borhan9 (AfterDawn Addict) 17 July 2007 17:33
Well as i was commenting b4 i would think this is great cause they can test how successful a product is before they put it out there. [ + quote]