Mobile/PDA About Us Advertise here


		User name	Password

		Not registered yet? Register here. Lost your password? Click here.

Browse by topic

News

Pioneer announces full HD plasma televisions

2 August 2007 8:32 by Rich "vurbal" Fiscus | 3 comments

On Thursday Pioneer announced they will launch their first full high definition plasma TVs in October.

The move comes after the company's plasma operations reported a second quarter loss blamed on intense competition among flat panel televisions. Plasma televisions have been losing market share to LCD models.

Pioneer's new 50- and 60-inch full high-definition sets, featuring an ability to recreate deeper black than conventional models, are expected to sell for 720,000 yen ($6,060) and 990,000 yen ($8,340) in Japan.

Matsushita, the current leader in plasma sales, has 50-inch full high-definition plasma TVs selling for around 450,000 yen.

"We are determined to distance ourselves from price competition and move on to a new stage to offer an exciting experience for our customers," Pioneer Managing Director Shinji Yasuda told a news conference.

Despite prices for upcoming plasma displays being high in comparison to LCD televisions, which seem to be gaining market share every day, Pioneer still plans to ship over 700,000 plasma TVs displays in the next business year, which ends next March.

At least one reason for Japanese manufacturers to stay firmly behind plasma is the lower margins available with other technologies. Much like their rise to dominance in the 1970s and 1980s because of lower production costs, they're finding it increasingly difficult to compete with Korean, and now Chinese companies.

Source: Reuters

Permalink to this article

Vizio becomes top North American LCD TV vendor (22 August 2007)

Panasonic prolongs plasma life cycle (20 August 2007)

Plasma display revenue to begin dropping in 2009 (12 August 2007)

Panasonic unveils new 37" LCD TV (9 August 2007)

LCD prices to fall 25% this year says Sharp (4 August 2007)

Samsung Fall HDTV releases add new technology (29 July 2007)

Sony updates BRAVIA LCD line-up again (8 June 2007)

Pioneer introduces new, better performing Plasma HDTVs (9 May 2007)

« Previous news article
SlySoft offers discount on all products

Next news article »
Japanese groups join YouTube bashing

Post your comment

Discuss this article!
ZippyDSM (AfterDawn Addict) 2 August 2007 10:11
how stable and clear are these and how long will it last? [ + quote]
borhan9 (AfterDawn Addict) 2 August 2007 22:14
*Originally posted by ZIppyDSM:* how stable and clear are these and how long will it last? ditto. [ + quote]
ZippyDSM (AfterDawn Addict) 2 August 2007 22:20
*Quote:* *Originally posted by ZIppyDSM:* how stable and clear are these and how long will it last? ditto. I have a feelign thos 7-9G new cars last longer than these things will 0-o [ + quote]