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Vizio tops LCD sales

21 August 2007 1:56 by Andre "DVDBack23" Yoskowitz | 2 comments

According to a new report by iSuppli, the relatively unknown Vizio has jumped to the top of LCD TV sales in North America, beating out giants such as Sharp and Sony.

For the second quarter 2007, Vizio shipped 606,402 TVs, a huge 76.4 percent increase from 343,704 in the first quarter. The surge helped Vizio jump from fifth in shipments in North America to first in just one quarter.

Sony fell from third to sixth with shipments falling to 263,377 units in the second quarter, down 36.1 percent from 412,323 in the first quarter.

Sharp however, shipped more and moved into third place. iSuppli believed the added sales were due to increased availability of 8th generation Aquos panels.

�Vizio�s success is mainly due to the company expanding its retail presence to Wal-Mart and Sears at the beginning of the second quarter,� said Riddhi Patel, principal analyst, television systems for iSuppli. �The company already was selling its LCD TVs through the warehouse stores Costco, Sam�s Club and BJ's Wholesale Club�but the addition of the two new retailers gave Vizio�s sales a significant lift.�

�Americans have grown comfortable with value brands, making Vizio�s low-cost sets an alluring alternative to the established names,� Patel added.

Source:
Vizio

Permalink to this article

Samsung to invest over $2 billion in LCD next year (22 November 2007)

Phillips hopes to sell HDTVs by offering a better warranty (5 November 2007)

Samsung regains top spot in flat panel TV sales (3 November 2007)

Matsushita thinks plasma is still superior to LCD (3 September 2007)

Retailers concentrating on high end HDTVs (25 August 2007)

Sharp introduces ultra thin LCD TVs (23 August 2007)

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Discuss this article!
borhan9 (AfterDawn Addict) 28 August 2007 4:19
I wonder why this change is occurring? it is good to see new competition in the market. [ + quote]
albino92 (Member) 2 September 2007 22:48
It's because they are hdtvs for an excellent price. [ + quote]