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DVR use expected to reach 50% of US households by 2011

26 September 2007 6:27 by Rich "vurbal" Fiscus | 12 comments

New figures released by Leichtman Research Group (LRG), 20% of US homes have DVRs, with an increase to 50% expected by 2011.

"Cable and satellite TV companies are driving the penetration of DVRs into the home," LRG President Bruce Leichtman told the E-Commerce Times. "The evolution of this product, like many others, is not solely about consumer demand," he said. "It's often about supply. This is a great example about the supply side pushing a product."

Rob Enderle, president and principal analyst of the Enderle Group, credits cable providers with quick adoption of the technology, saying "For the most part, the big motivator for consumers to get these things is that the cable companies have subsidized these into the market pretty aggressively."

Analysts also say the emergence of HDTV signals has also been a factor in the DVR's popularity. Ross Rubin, director of industry analysis for the NPD Group said "People with HD TVs prefer to watch HD programming. So if it's a choice between watching something in high definition that they've recorded and something live that may not be available in high-definition, they may find more value from the HD DVR."

Despite their popularity, cable companies are looking for ways to replace DVRs with better alternatives, Time Warner's new "Start Over" and "Look Back" services that allow viewers to either rewind live TV to see something that aired before they turned to the Channel or watch an entire show time shifted.

"My expectation is that in 10 years network services is what we'll be looking at," Enderle predicted. "It's a lot cheaper to deal with, and if the programming never leaves the central office, it's a lot tougher to pirate."

Source: TechNewsWorld

Permalink to this article

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Discuss this article!
jacsac (Member) 26 September 2007 7:36
As long as they have a subscription to use one I will never own one. Can you imagine back in the 80's paying a monthly fee to use a VCR? [ + quote]
ugc (Member) 26 September 2007 8:08
To be truthful and 100% honest: A HD-DVR is like electricity.... ... if you've never had it, you don't miss it, but, once you get it, you can't live without it. ~UGC edited for spelling [ + quote] This message has been edited since posting. Last time this message was edited on 26 September 2007 10:14
webe123 (Inactive) 26 September 2007 13:11
*Originally posted by ugc:* To be truthful and 100% honest: A HD-DVR is like electricity.... ... if you've never had it, you don't miss it, but, once you get it, you can't live without it. ~UGC edited for spelling That MAY be true for broadband versus dialup, but NOT for HD DVR...as was stated, WHY pay a fee to use a digital recorder? [ + quote]
sssharp (Junior Member) 26 September 2007 14:41
*Originally posted by ugc:* To be truthful and 100% honest: A HD-DVR is like electricity.... ... if you've never had it, you don't miss it, but, once you get it, you can't live without it. ~UGC edited for spelling I was that way until thoughts hit me and I said no more $5-10 a month to use this. I went to a good 'ole vcr. I did recently get a good deal on a dvd recorder so that is now in use. [ + quote]
saltynuts (Inactive) 26 September 2007 16:44
dvr offer more in terms of flexibilty than a dvd recorder and vcr.mainly because most have more than one tuner.you can set it for a whole season and forget about it no tape no blank media just your good trusty remote. [ + quote]
m3_chris (Newbie) 26 September 2007 20:34
*Originally posted by ugc:* To be truthful and 100% honest: A HD-DVR is like electricity.... ... if you've never had it, you don't miss it, but, once you get it, you can't live without it. ~UGC edited for spelling Agreed. I will never give up my DVR. I will gladly pay $6 a month. Mine holds 180 hours.. how many VCR tapes would that be?? haha Can your VCR record two shows at once while you watch a show that yor recorded earlier? It's reasons like that why most are willing to pay the fee. [ + quote]
Unfocused (Junior Member) 28 September 2007 9:12
@ugc I agree with you 100%. Having a DVR has totally changed the way that I watch TV. I can't see going back to having to be home and in front of the TV every Wednesday night at 8pm. DVR rules! [ + quote]
borhan9 (AfterDawn Addict) 28 September 2007 22:36
Cable and satelite TV is still out of my reach. [ + quote]
ugc (Member) 29 September 2007 6:25
*Originally posted by borhan9:* Cable and satelite TV is still out of my reach. How come? "It ain't easy being me" [ + quote]
borhan9 (AfterDawn Addict) 30 September 2007 16:41
*Quote:* *Originally posted by borhan9:* Cable and satelite TV is still out of my reach. How come? Quite simple actually. cost :) [ + quote]
m3_chris (Newbie) 30 September 2007 17:31
I sell dish Network and it's only $29.99 per month. And many times they do $10 off for ten months. How far out of reach is that? So you do without TV? [ + quote]
ugc (Member) 1 October 2007 11:11
*Originally posted by borhan9:* *Quote:* *Originally posted by borhan9:* Cable and satelite TV is still out of my reach. How come? Quite simple actually. cost :) That is understandable. Many people don't realise how much they are paying over a years time because they just look at the "per month" amount. Like the total package from DTV with the football and HD package added in is a BUNCH of money over a course of a year. I think it is $135 a month total or $1620 a year. Using reverse logic: if you paid me $1620 a year to NOT buy DTV, I think I would take you up on it. So that means, it is not worth it. "It ain't easy being me" [ + quote]