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NBC pulls plug on YouTube channel

21 October 2007 23:56 by Rich "vurbal" Fiscus | 2 comments

With no official word from NBC Universal, the NBC YouTube channel has mysteriously disappeared. It's rumored that the move is in preparation for NBC's joint venture with Fox owner News Corp (Hulu). which is supposed to enter private beta this month.

Although Hulu's launch would be a logical time for such a move, with no announced date for the service to go live for the general public, it's more likely part of a larger strategy which includes both Streaming and download options for several hit shows. Their overall plan seems to be bringing online delivery in-house for maximum control.

This stands in stark contrast to the strategy CBS seems to be pursuing. Like NBC, CBS has made television shows available on their website, howevery they've also tapped the opportunity to reach more viewers through online television provider Joost. This would appear to give them a distinct advantage since many Joost viewers probably aren't even aware that NBC (or CBS) has television shows available for free online.

Permalink to this article | Topic: Online video

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Hulu is now open to the public (12 March 2008)

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NBC Direct beta open (13 November 2007)

NBC online video moves to the Hulu private beta (29 October 2007)

NBC confirms rumors about YouTube channel vanishing (23 October 2007)

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MSN and NBC Universal premier second original TV series (21 October 2007)

Fox offers selected premieres free on iTunes (22 September 2007)

ABC to offer free TV show downloads as well (21 September 2007)

NBC will offer downloadable TV shows (20 September 2007)

CBS is happy to keep selling television shows through iTunes (18 September 2007)

News Corp sticking with iTunes (11 September 2007)

Apple wants to lower TV show prices (8 September 2007)

ABC to push last hour of morning show through alternate channel (5 September 2007)

NBC TV shows to be available on Amazon's Unbox (4 September 2007)

NBC, News Corp. finally name joint web venture (1 September 2007)

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Discuss this article!
borhan9 (AfterDawn Addict) 24 October 2007 6:24
Interesting move done there. [ + quote]
pryme_H (Senior Member) 26 October 2007 13:03
I'm pretty sure there were underlying issues here. Whatever's clever... [ + quote]