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Warner TV to experiment with on-demand delivery

19 November 2007 15:56 by Rich "vurbal" Fiscus | 3 comments

Warner Bros. Intl. Television Distribution is trying to create an entire network of on-demand channels, ranging from cable and satellite to broadband delivery. The channels will all be marketed under the new brand of Warner TV.

Warner TV channels will give viewers access to a selection of movies and TV shows, but unlike standard cable television on-demand services the selection will change regularly throughout the day. Another apparent benefit over traditional programming is the flexibility to customize each Channel to user preferences.

"It's a brand new revenue stream," said Jeff Schlesinger, president of Warner Bros. International TV. "The costs here are much lower than creating a linear channel. You don't have as much on-air promotion that you have to do. You don't have as much scheduling or advertising sales infrastructure. You don't have to worry about commercial insertion."

"We're not looking to undermine our broadcasters in any way, and frankly, if you don't have your shows on the big channels, no one will be interested in finding them in an on-demand zone," Schlesinger said. "For TV product and features, this is all a secondary window. It's complementary."

While this would appear to be an automatic winner, that's going to depend largely on how responsive Warner Bros. is to their audience. Studios have talked a good game before without delivering on the goods.

Source: Variety

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Iconaw1 (Junior Member) 20 November 2007 9:52
Sounds cool, but what kind of recurring price are we looking at for this service, I mean if it�s cheap and they have a good movies selection then this might be a good alternative for those who don't want to have cable or satellite TV. With the TV networks websites already having there shows available to stream... paired up together it might not be bad. Wonder if they will only have Warner Bros. films though? [ + quote] This message has been edited since posting. Last time this message was edited on 20 November 2007 9:53
CKhaleel (Senior Member) 21 November 2007 17:16
On-demand for Warner customoers would be awesome! iO already has it, but Warner On-Demand would be cool!!! [ + quote]
borhan9 (AfterDawn Addict) 19 December 2007 18:11
Everyone is going to VOD and thats the way its going to be. [ + quote]