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Amazon invests in DVD rental service

4 February 2008 18:42 by Andre "DVDBack23" Yoskowitz | 3 comments

Amazon has announced that it has become the largest shareholder in the online DVD rental firm LoveFilm and that it will be rebranding its UK and German based DVD rental businesses under the LoveFilm banner.

After the deal is completed, LoveFilm's subscription base will increase to almost 1 million customers, mainly in the UK and Germany but also from countries such as Norway, Sweden and Denmark.

Greg Greeley, Amazon's vice-president of European retail, said: "Our investment will enable LoveFilm to grow the business further and we are excited to be part of their future".

Amazon Europe has said it will continue to operate its current services in the UK and Germany for a period until it is completely rebranded under the LoveFilm banner.

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Discuss this article!
BludRayne (Junior Member) 5 February 2008 13:21
LoveFilm, sounds like an adult DVD rental company ;) [ + quote]
Altercuno (Member) 5 February 2008 13:42
Nope, I've been a LoveFilm member for about 2 years and its the only way I can rent films now since Choices went bust. It does everything but adult surprisingly enough. I million new members? Great. Hope they buy some more films... [ + quote]
borhan9 (AfterDawn Addict) 28 February 2008 0:01
*Originally posted by BludRayne:* LoveFilm, sounds like an adult DVD rental company ;) LOL!!! True :) I would guess this is just another thing so that netflix does not think it has it all its own way :) [ + quote]