It would have been better for existing Sky customers ( I have the full package of Movies, Sport & HD) that we were giving voucher codes by email to download a limited number of FREE MP3s (or huge discounts) to reward the fortune we all pay to Murdoch's empire. That way the millions of Sky customers would be more likely to stay loyal to this new service.

I don't see why we should be completely shut out as if we are outsiders. Then again, wheres the incentive when we already have our favourite sites. Too little, too late.