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Sony launches LCD TV with 240Hz frame rate

6 September 2008 16:40 by Andre "DVDBack23" Yoskowitz | 7 comments

Sony has announced the launch of a new BRAVIA flat-panel LCD that has an industry leading 240Hz frame rate for exceptional motion detail during TV and movie playback.

The TV, dubbed the KDL-52XBR7 uses Motionflow 240Hz technology that uses an "algorithm that goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames."

CDRInfo also adds that "other picture enhancements include Sony's Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 80,000:1 and BRAVIA Engine 2, Sony's digital video processor that enhances all incoming signals to match the TV's 1080p resolution."

As is the new standard, the TV is compatible with Sony's BRAVIA Link that adds internet features as well as the ability to stream movies wirelessly.

The TV is expected to ship in December but there was no word on price.

Permalink to this article | Topic: HDTV

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Discuss this article!
DXR88 (Senior Member) 6 September 2008 19:38
Sony did ya make sure, your not infringing Intellectual properties with this TV. i think you should double check. [ + quote]
atomicxl (Junior Member) 6 September 2008 23:05
I read these articles and all I see is, "this is how we can keep tv prices high." [ + quote]
1bonehead (Senior Member) 7 September 2008 1:00
Really to the human eye is 240Hz refresh rate better than 120 Hz rate ? Can we perceive a seizable noticable difference ? And is it worth the extra cost ? [ + quote]
chaos_zzz (Junior Member) 7 September 2008 10:38
omg in a few years we might have to upgrade our eyes... [ + quote]
borhan9 (AfterDawn Addict) 7 September 2008 17:09
For some reason this sony TV does not make me feel anything i would like to hear more about the specs. [ + quote]
badkrma (Newbie) 8 September 2008 18:38
*Originally posted by chaos_zzz:* omg in a few years we might have to upgrade our eyes... ....thats funny, :) I bet ur right about that.. and the new and improved eyes come from Sony and you have to update them every year... [ + quote]
rlessmue (Junior Member) 8 September 2008 18:58
*Originally posted by 1bonehead:* Really to the human eye is 240Hz refresh rate better than 120 Hz rate ? Can we perceive a seizable noticable difference ? And is it worth the extra cost ? ...just wait until 480hz comes out, you will be laughing at the cost of what the 240hz goes for!! :) ...maybe then I can see a reason why I would have to give up my Black & White RCA tv ! [ + quote] This message has been edited since posting. Last time this message was edited on 8 September 2008 19:01