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Fox begins simultaneous DVD, VOD releases

18 October 2008 17:33 by Andre "DVDBack23" Yoskowitz | 5 comments

20th Century Fox Home Entertainment has begun testing simultaneous day-and-date releases of their latest titles on DVD and VOD.

The testing began on October 7th, with the M. Night Shyamalan thriller "The Happening."

Steve Feldstein, senior VP of marketing communications, added, �We�re looking at a lot of different models and looking at various incremental points of distribution that are available. We�re doing a little experimenting with dating and windows.�

Warner began similar testing last year and continues to do so with movies such as Speed Racer and Journey to the Center of the Earth.

Warner senior VP of strategic promotions and communications Jim Noonan added that the studio is expecting to release 4 in 5 films simultaneously on VOD and DVD next year.

�We�re kind of learning as we go here,� Noonan said. �We�re watching very carefully. It has been very good for us in the VOD business. We�re not interested in growing VOD to the detriment of the packaged goods business.�

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Discuss this article!
lamain (Newbie) 19 October 2008 3:41
all good news now just release them on all VOD site. like Hulu, Netflix, and all the others that are legal please. Hulu might be a bit much to ask for but there is a lot of places even ones I do not like (apple) that this could work on. [ + quote]
garmoon (AfterDawn Addict) 19 October 2008 9:41
I would hardly have called "The Happening" a "thriller"! LOL I'm sure 20th and Fox might have tho. [ + quote]
ThePastor (Junior Member) 20 October 2008 16:38
One more nail in the BlueRay coffin. Can you not see the trends? [ + quote]
iluvendo (AfterDawn Addict) 20 October 2008 17:01
*Originally posted by garmoon:* I would hardly have called "The Happening" a "thriller"! LOL I'm sure 20th and Fox might have tho. The Happening was a poor inaugural choice. "The flimsier the product,the higher the price" Ferengi 82nd rule of aqusition [ + quote]
sgriesch (Junior Member) 24 October 2008 17:03
This needs a low price point. Not worth more than $3 IMO to view on demand. [ + quote]