Mobile/PDA About Us Advertise here


		User name	Password

		Not registered yet? Register here. Lost your password? Click here.

Browse by topic

News

Home entertainment tech not just for the young says analyst

10 November 2008 17:41 by Rich "vurbal" Fiscus | 4 comments

The results of a study from ABI Research on the affects of age on technology use show an interesting, and perhaps somewhat unexpected trend. It's no shock to find that people age 65 and older are less likely to use things like Video on Demand (VOD) or game consoles than those between 18 and 25. What may surprise you is that people in the older demographic may be just as likely to adopt new technology once they try it out.

For example, the study found that although only 35% of people age 65 or higher have used VOD, compared to double that number between the ages of 25 and 29, in both cases those who use it once typically continue to use it at least once a month afterward.

The results for console use were even more surprising. While market penetration in the 18-25 demographic saw no growth over the last year, for those 65 and older there was a 200% increase. This may explain the trend toward increased gaming related sales offsetting falling home video revenue.

But there are still some technologies that don't show any signs of appealing to the older crowd. Video downloads, while popular with very young people, isn't showing any signs of popularity with even middle aged consumers.

According to ABI Research principal analyst Steve Wilson that's likely a result of inherent flaws with the process. He says �The lack of wide video download popularity in all but the youngest group can very likely be attributed to inconsistencies in the process, a result of the industry�s immaturity.�

Permalink to this article | Topics: Blu-ray Consoles Gadgets Home Theater IPTV Online video

Over 800,000 Wii consoles sold in October in US (13 November 2008)

Warner to ship 1 million Blu-ray 'Dark Knight' copies (12 November 2008)

LCD component makers witness decline in sales (9 November 2008)

Blu-ray player prices to see steep fall this holiday season, says ABI (8 November 2008)

Xbox 360 claims best attach rate for now (8 November 2008)

Nintendo shows off European console sales figures (7 November 2008)

Store closing sales begin at 154 Circuit City locations (6 November 2008)

Video Games: UK's top entertainment form (6 November 2008)

« Previous news article
Fall Out Boy to introduce first "interactive CD booklet" for iPhone

Next news article »
Blockbuster to release set-top box

Post your comment

Discuss this article!
kitty1984 (Newbie) 11 November 2008 3:44
Not only the kids and young ,but also the old people have the rights to enjoy the home entertainment :) <a href="http://www.applemacvideo.com/mac-youtube-downloader.html#130 ">The free easy cool downloader!</a> for you [ + quote] This message has been edited since posting. Last time this message was edited on 11 November 2008 21:40
Fiji5555 (Junior Member) 11 November 2008 20:16
Looks like I picked the wrong day to go senile [ + quote]
musiclily (Inactive) 21 November 2008 1:39
Any people all will like home entertainment SPAM SPAM SPAM [ + quote] This message has been edited since posting. Last time this message was edited on 22 November 2008 5:20
pyrite (Junior Member) 21 November 2008 11:44
Seeing as nobody can afford to go out anymore, with the price of drink, cinema tickets, eating out, taxis etc, it's not surprising that everyone is getting into home entertainment. [ + quote]