From my own experience, Being a low paid retail slave. I've worked at Borders Bookstore for a couple years and I can tell you how it was here.
When average consumers saw the Movie shelves a year or so ago, they saw an Equal Amount of
HD-DVD movies, and
BD in the section. My father, My uncle, and one of my cousins bought into the HD-
DVD players, and loved the quality. And so did some consumers that frequent the borders I worked at.
After the format war, all
the movies in HD-DVD were gone (Borders sent them back for store credit). Lots of customers came in a couple weeks later, and were asking in desperation "WHAT THE HELL? WHERE'D ALL THE MOVIES GO?"
Since not a lot of employees knew, (sheesh most of the employees don't even read at all! HA) Had no Idea why. Typically went like:
"hey Boss? Where did all the movies in the Red case go?" Boss:
"OH WE SENT THEM ALL BACK" So the customer is standing there confused and upset...I stepped in and told him why. You could see in his face the anger at spending all the money on a player and a few movies, and suddenly told you bought into the whole thing too soon.
A couple months ago I see him again, hes looking for a few movies as gifts. I asked him if he wanted something from the
Blu-ray section (the section is locked, and customer was looking at it)
He replies:
"Naw.... until they drop into the 15 dollar and below range, I'm not going to even bother....I already learned from the last time."
Now I'm not an expert here, but I'm hearing alot of customers with either the same story (buying the wrong player or knowing someone who has) or they feel DVDs are such a good buy right now that for the price of a BLUE RAY disc they can get 3 movies at discount prices.
Another instance went something like this between a couple. Man says:
Hey jenny doesn't brad have the player that plays those high quality movies?
Jenny:
Honey you mean the Blue ray movies?
Man:
Uh I dunno aren't there more than one type? I thought there was more.
Jenny:
oh yeah I'm not sure.... well lets just get the movies he wants In dvd it's alot cheaper any way.
Man:
yeah your right.
So here we have consumers, who really don't have time to figure this all out, some haven't bought movies in a while. Some refuse to buy them because of their price. One man told me: "
Untl I can buy a pack of blank discs for my computer to store them on for 19.99, and play them on my computer by default, then I'll pass. Plus the Players are a little too expensive, I think I'll wait until they are around 100 or less."
So I think it's a combination of both perhaps. (from my experience) Price, and consumer backlash from the format war.
This is rarely mentioned, but I hear it all the time on how it's their reason for waiting. I can understand the "betrayal" feeling on this issue, because
#1 Consumers don't have alot to compare a format choice with. For instance, when you buy a new computer, no one worries about weather they have to choose between windows, or another....and then get stuck with it.
-No one buys a car, and then suddenly is told, "hey you bought the wrong model, you can't drive it on the street, it's not compatible!"
-Consumers DO understand formats though, like cameras. But we can compare the "player" to a multi reader card. The multi reader takes all of them, so no loss for the camera owner"
Or Game systems with numerous different packaging styles, and usually a system close by. As long as you have the system you can play it. (but this different format concept in game systems has always been there since the original NES and Sega, and typically a system had a bit longer of a
life than a losing format for a whole medium)
-But with things like movies, people Expect a movie to be a move, like a music
cd to be a music cd. It's should just play.
Knowing there was a format war going on, I didn't even think twice. I wasn't going to get one. I tend to agree with the guy who had the price issues. Until they are the price of DVD now....there is no way I"m buying into it.
Quote:
When talking about the prices of the discs, he added, “They (movie studios) need to make money, and the packaged media (discs) is a critical way for them to make money so I understand their problems also. But I’d love to see those prices come down, as well as the price of Blu-ray players, to drive adoption.”
Common now people! You really think the packaging is THAT much more expensive than a dvd? Wow! it must be some expensive shrink wrap and Plastic! Because we all know the disc costs to be made, less than a dollar! So this quote is from some one who doesn't understand that, new technology is always expensive at first. Ha
sony could lower Blue ray discs to current DVD prices and still make a profit.
The whole point is, average consumers won't know what users of this site do. They don't look at tech news all the time. They just want it to work. And if the price isn't in their favor, they will keep away from it.
PERIOD