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Nokia starts App Store rival

16 February 2009 16:11 by Andre "DVDBack23" Yoskowitz

Nokia starts App Store rival Last week, we reported that Nokia was on the verge of opening their own "App Store" to rival Apple's, but that no date was set.

Today, the Ovi Store has been officially launched by the handset maker, with a launch date set for early May.

The store will merge Nokia's current Download!, MOSH and WidSets services into one platform that will allow users to buy applications, utilities and games to their S40- and S60-based phones. The platform will also include video and podcast downloads, as well as wallpapers and widgets.

Something to note about the service is its strong emphasis on "location-based content." Media will be highlighted and featured based on the person's current location and if given permission, the store "will also be able to flag items downloaded by peers in a person's social network."

The first handset to have support for the store preloaded is the upcoming N97 coming in June, but the company adds those with existing devices will be given access as well through updates.

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