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afterdawn.com > news > more than half of web video viewers are 35+
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More than half of web video viewers are 35+

26 February 2009 7:20 by Rich "vurbal" Fiscus

More than half of web video viewers are 35+ A recent study conducted by Nielsen, the famous TV ratings company, found that people watched more TV in the last quarter of 2008 than the same period a year earlier. Given current economic conditions that probably shouldn't surprise anyone.

What may surprise you a little is what they have to say about other video habits. Web video in particular seems to be popular with an older audience than you might expect.

According to Nielsen more than half the audience for internet video is age 35 or older. Perhaps most surprising is that the 45 - 54 age group accounted for more viewers than any other.

The report also shows time shifting continuing to rise among TV viewers. This is no surprise to people paying attention to DVR ownership over the last few years.

The Nielsen report shows a 37.1% increase in the number of people time shifting over the previous year, with the number of hours watched this way increasing by 33%.

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