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PlayStation 3 hits sales milestone in UK

6 March 2009 15:29 by Andre "DVDBack23" Yoskowitz | 8 comments

Sony Computer Entertainment UK has announced that the PlayStation 3 gaming console has reached a new milestone in the UK; 2 million sold. The company also noted that the PSP handheld has now reached 3 million sold.

According to an interview with GI.biz however, Sony Europe senior VP Ray Maguire admitted the company in general is facing a very tough time, namely because of the ongoing worldwide recession. Maguire was confident that they console will sell another million over the next 12 months, as people flock to entertainment systems.

"I think it's a tough time for everyone," he said. "Probably more so in the UK, because we're hit by the effects of currencies - euro, pound, yen and dollar - and the weakness of the pound is definitely an issue that affects us more than the rest of SCEE.

"We have to do as much in this office as we can to make sure that we can build on the success we had last year in terms of the units we sold, great IPs that we had to bring to market.

"This year we've got even more, even better product to put out there - but trading is difficult, it's really tough. Just credit insurance - credit limits are going to be challenging for the whole of the year.

"These are things which are completely out of Sony's control - it's about the environment in which we trade, but we have to be responsible, we have to do what we need to do to make sure we give back to the shareholders what they need."

Permalink to this article | Topic: Consoles

PlayStation Network hits new milestone (25 February 2009)

Sony officially expands PlayStation business to Latin America (20 February 2009)

PlayStation division hit hard by global recession (29 January 2009)

PlayStation 2 still the most played console (3 January 2009)

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NexGen76 (Member) 6 March 2009 16:46
You can make life easy for everyone there by announcing a price cut. How hard is that ? I like Sony but they can be real stupid at times. [ + quote]
SamNz (Newbie) 6 March 2009 17:09
*Originally posted by NexGen76:* You can make life easy for everyone there by announcing a price cut. How hard is that ? I like Sony but they can be real stupid at times. do u hav any idea how bad it is for sales when u announce a price cut, they will just do it one day, plus now really isnt the time to be cutting the price of a product that your barely making money on in the first place, anyway the price has just been cut where i am plus its 80gb, i would love to see you runnning a large corpiration with your great knowledge of how it all works, [ + quote]
NexGen76 (Member) 6 March 2009 17:44
*Quote:* *Originally posted by NexGen76:* You can make life easy for everyone there by announcing a price cut. How hard is that ? I like Sony but they can be real stupid at times. do u hav any idea how bad it is for sales when u announce a price cut, they will just do it one day, plus now really isnt the time to be cutting the price of a product that your barely making money on in the first place, anyway the price has just been cut where i am plus its 80gb, i would love to see you runnning a large corpiration with your great knowledge of how it all works, First, Sony 2008 year end cycle just end March the 1st Sony has announced that they will be making a profit off PS3 by then.So it isn't hard to announce a price cut when it only cost Sony 235 dollars to make a PS3.I would hate to see you a CEO your company would last a quarter.There is a recession going on right now if you didn't know.Sony can't have there cake & eat it too....That's coming from a launch day PS3 owner... [ + quote] This message has been edited since posting. Last time this message was edited on 6 March 2009 18:12
SamNz (Newbie) 6 March 2009 22:49
*Quote:* *Quote:* *Originally posted by NexGen76:* You can make life easy for everyone there by announcing a price cut. How hard is that ? I like Sony but they can be real stupid at times. do u hav any idea how bad it is for sales when u announce a price cut, they will just do it one day, plus now really isnt the time to be cutting the price of a product that your barely making money on in the first place, anyway the price has just been cut where i am plus its 80gb, i would love to see you runnning a large corpiration with your great knowledge of how it all works, First, Sony 2008 year end cycle just end March the 1st Sony has announced that they will be making a profit off PS3 by then.So it isn't hard to announce a price cut when it only cost Sony 235 dollars to make a PS3.I would hate to see you a CEO your company would last a quarter.There is a recession going on right now if you didn't know.Sony can't have there cake & eat it too....That's coming from a launch day PS3 owner... takes off hat [ + quote]
ooZEROoo (Senior Member) 7 March 2009 12:36
I am also a launch PS3 owner. I paid $600 for my PS3 and back then I thought it was worth it. I was disappointed with the lack of games selection for a long time. This has the potential to be that year. With so many good exclusives finally coming to the system it is going to be hard not to buy a BluRay player. The guy at GameStop was talking to me when I picked up Killzone 2 and he was saying that the newer 80 gig was only going to cost $250 used if Sony did a $100 price cut as rumored. I know if I was to go back and buy a console and all three of the new gen consoles were sitting there all with a $250 price tag I would buy a PS3. $250 for a game console as well as a BluRay player that can be updated. [ + quote]
rainofire (Newbie) 7 March 2009 18:10
Yes Sony should definitely do a price cut. I know a bunch of people holding back from buying one because of the price. *Quote:* I am also a launch PS3 owner. I paid $600 for my PS3 and back then I thought it was worth it. I was disappointed with the lack of games selection for a long time. This has the potential to be that year. With so many good exclusives finally coming to the system it is going to be hard not to buy a BluRay player. The guy at GameStop was talking to me when I picked up Killzone 2 and he was saying that the newer 80 gig was only going to cost $250 used if Sony did a $100 price cut as rumored. I know if I was to go back and buy a console and all three of the new gen consoles were sitting there all with a $250 price tag I would buy a PS3. $250 for a game console as well as a BluRay player that can be updated. You should definitely pick up Killzone 2, if your one of the people that heard of the suppose control deadzone and delay (Both of which were part of the game to give you the weighty feel) has been completely adjusted and now feels more responsive and more to the liking of twitchy players. [ + quote]
ooZEROoo (Senior Member) 8 March 2009 11:52
I picked up KillZone 2 at launch. The controls do suck on default, but a little time with the sensitivity and I love it now. My controls move and work just like Call of Duty now. [ + quote]
salsa36 (Junior Member) 15 March 2009 17:51
*Quote:* You can make life easy for everyone there by announcing a price cut. How hard is that ? I like Sony but they can be real stupid at times. Then you would ask for a price cut on the games. If you can't afford it don't buy it! [ + quote]