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Sony Europe CEO retires

15 April 2009 19:44 by Andre "DVDBack23" Yoskowitz | 2 comments

Sony has announced the retirement of Sony Europe president and CEO David Reeves, and the promotion of Andrew House to the position. Reeves will leave the position on April 30th.

"David�s contribution in firmly establishing the PlayStation brand and expanding the business in Europe/PAL territories in his 14 year tenure at SCEE is immeasurable," said Kazuo Hirai, President and Group CEO of Sony Computer Entertainment.

"I would like to express my sincere gratitude to David for the many accomplishments he made to the to the PlayStation business and wish him the best luck in his future endeavours."

Reeves joined the company in 1995 and has been president since 2003. House joined the company in 1990 and has worked for Sony Japan and Sony America in marketing positions, eventually becoming CMO 4 years ago.

"I�m confident that the skills and expertise Andy has gained over the years working as Sony�s CMO will contribute enormously in leading the PlayStation business in Europe/PAL countries and regions and to bring new initiatives in managing the business in the coming networked era," concluded Hirai.

House noted: "I have strong ties to the interactive entertainment industry and I believe there is huge potential for further growth of our business in the Europe/PAL countries and regions, particularly in the area of networked entertainment."

"I�m looking forward to working with everyone at SCEE and with other groups in Sony to help achieve this potential."

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Discuss this article!
DXR88 (Senior Member) 16 April 2009 9:47
"I�m looking forward to working with everyone at SCEE and with other groups in Sony to help achieve this potential." Sure you are, Human Executive Chair Warmer. [ + quote]
hermes_vb (Senior Member) 17 April 2009 14:53
One way to start is by staying away from proprietary schemes like UMD, Memory Stick, ATRAC3, etc. [ + quote]