User User name Password  
   
Tuesday 24.11.2009 / 03:20 AM
Search AfterDawn.com:        In English   Suomeksi   På svenska
afterdawn.com > news > in-game video game ad revenue to reach $1 billion in 5 years?
Show topics
News
News

In-game video game ad revenue to reach $1 billion in 5 years?

18 June 2009 1:41 by Andre "DVDBack23" Yoskowitz | 8 comments

In-game video game ad revenue to reach $1 billion in 5 years? According to analysts at Citigroup, the in-game advertisement market should reach $1 billion USD in revenue by 2014, marking a 40 percent growth from the current market, an expected $600 million revenue for 2009.

The report states that "in-game ads have higher engagement" than traditional ads used online and that "advertisers' appetite for in-game marketing appears to be increasing."

Citi expects to see the large growth in the PC gaming space, as well as in games played online.

The report is the second in recent weeks to forecast revenue for the up-and-coming in-game advertisement market, with PricewaterhouseCooper estimating a significantly higher jump to $1.4 billion USD by 2013.

Permalink to this article | Topic:

Get AfterDawn's news to your favourite feed reader! Share this story with your friends!
 
« Previous news article
StarForce DRM making a comeback?
Next news article »
New T-Mobile Android phone dubbed 'G1 Touch'
 Post your comment
Discuss this article! 
DXR88 (Senior Member) 18 June 2009 1:54 Send private message to this user   
I don't think advertising should be allowed in paid games.

but when a torrent tracker generates revenue of both ads and Pay membership they should be shut down.

Double Standard.
Paladore (Junior Member) 18 June 2009 3:42 Send private message to this user   
i absolutely love in game adds if they bring down prices of games $10-15 each. Everyone will win if this is done.
beanos66 (Junior Member) 18 June 2009 4:48 Send private message to this user   

...if they bring down prices of games $10-15 each.

But it dosen't and never will. Ingame ads are seen as additional revenue
SamNz (Newbie) 18 June 2009 5:56 Send private message to this user   
Originally posted by beanos66:

...if they bring down prices of games $10-15 each.

But it dosen't and never will. Ingame ads are seen as additional revenue
and help pay for dlc and severs etc
bam431 (Junior Member) 18 June 2009 9:01 Send private message to this user   
I don't mind the ads as long as there on a billboard or something in the game. What more realistic then real ads in the game instead of tacky fake ones.
pridmore (Newbie) 18 June 2009 9:25 Send private message to this user   
At 59 bucks a pop, video games should be totally ad-free.
Some up-coming titles have projected sales of 11 million copies in the first two months after their launch!!!!

An alternative approach would be for video games to subtly integarte advertisers' products into the games. In Fable III, the chicken tossing game could be sponsored by Kentucky Fried Chicken. Smith and Wesson in Gears of War III. Shake and Bake in Wario Ware Shake It, 2.
There's a wealth of advertising space available on the many vehicles of the Mario Kart franchise.

The characters in Halo 4 could take a pause for a cold Pepsi after a particularly gruelling exchange with the advancing hoardes.

Monkey Ball opened the door. It's just a matter of time before we'll be paying big video game bucks to watch ads.

Reality!!!! What a concept!
jookycola (Member) 18 June 2009 11:13 Send private message to this user   
Yeah, the with revenue like that games should be around $45 a pop. That's a crock of sh*t! If it doesn't help the consumer then why have it at all?
bomber991 (Junior Member) 18 June 2009 18:59 Send private message to this user   
Originally posted by Paladore:
i absolutely love in game adds if they bring down prices of games $10-15 each. Everyone will win if this is done.
Yes or if, they come out with updates and bug fixes to the game. Like with TF2.

There's a few different kinds of ads in games. There's dynamic advertising where there's a bilboard or something that changes all the time just like banner ads on websites. There's static ads where the company pays money to have their logo on the bilboard in the game from launch. Then there's product placement. This is where Master Chief drinks a Pepsi to restore his shields.
 Post your comment
 

Subscribe to our newsfeed

Get the latest headlines delivered directly to your favourite RSS reader or content aggregation service by using the links below.

AfterDawn.com: News - RSS feed
Add to Google
Add to My Yahoo!
Add to MyMSN

Search for headlines

Search through our news archive.

Last week's most popular software downloads

Digital video: AfterDawn.com | AfterDawn Forums
Music: MP3Lizard.com
Gaming: Blasteroids.com | Blasteroids Forums | Compare game prices
Software: Software downloads
Blogs: User profile pages
RSS feeds: AfterDawn.com News | Software updates | AfterDawn Forums
International: AfterDawn in Finnish | AfterDawn in Swedish | download.fi
Navigate: Search | Site map
About us: About AfterDawn Ltd | Advertise on our sites | Rules, Restrictions, Legal disclaimer & Privacy policy
Contact us: Send feedback | Contact our media sales team
 
  © 1999-2009 by AfterDawn Ltd.