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Google will not build own Android phone

1 November 2009 14:49 by Andre "DVDBack23" Yoskowitz

Google will not build own Android phone Google has officially denied that the company is planning to build their own Android-based phone, saying instead they will continue to improve the new operating system so others can build excellent hardware to use it on.

The rumors of a "Google phone" resurfaced last week when analyst Ashok Kumar reported speaking to Google partners who claimed a Google-branded phone was coming in 2010.

It appears to not be true, however. Says Andy Rubin, Google senior director for Mobile Platforms, via Cnet: “We’re not making hardware. We’re enabling other people to build hardware.”

Rubin also said the move to hardware would be a strong "fundamental shift" away from their current business model, a move the company is not ready to make at this point.

With over a dozen Android phones released or announced already, why would Google need their own branded phone?

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