Nero Partners with Yahoo! Music

18 May 2005 11:01 by Lasse "cd-rw.org" Penttinen | 1 comment

Nero, leaders in digital media technology and Yahoo, a leading global Internet company, have forged a partnership to provide users premium quality music experiences via AAC.

Yahoo! Music offers streaming audio, music videos, Internet radio, news and downloadable music files.

Advanced Audio Coding (AAC) is a wideband audio coding algorithm that exploits two primary coding strategies to dramatically reduce the amount of data needed to convey high-quality digital audio. Nero’s proprietary AAC Codec is built on proven proficiency in AAC technology, but goes much further with significant efficiency and quality enhancements.

"Nero’s innovative enhancements of AAC are among the best in the market and have raised the bar of standards-based digital media," said Dave Goldberg, Vice President and General Manager, Yahoo! Music. "We think users will really enjoy the benefits of managing their music in AAC, especially as the adoption of AAC continues."

“We are honored that Yahoo! chose Nero’s AAC codec to support users of its new music client application,” said Udo Eberlein, President of Nero Inc. “This partnership is important to us as it validates all of the hard work that our engineers put in to our products.”

 
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