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YouTube strikes content deal with CBS

17 March 2007 11:32 by Ben "Lethal_B" Reid | 2 comments

Media giant CBS has announced that it has sealed a deal with Google Inc.-owned YouTube. The pairing will create a brand new web channel which will feature clips and highlights from the annual "March Madness" NCAA (National Collegiate Athletic Association) basketball tournament.

The deal comes as somewhat of a surprise, in light of CBS' former sister company Viacom's recent copyright infringement litigation against Google and Youtube, and considering original talks between YouTube and CBS appeared to break down last month.

The line-up will include clips of the tournament as well as other aspects such as press conferences, interviews and highlights. The service will be free, however it will be ad-supported and include links to other CBS and NCAA Web pages.

According to YouTube, the new service will allow game clips to be uploaded to the site in near-real-time so users can view, comment, rate, recommend & post their own video responses.

CBS' main goal, said Quincy Smith, the company's President, is to try and reach out to -- rather than try to discourage -- YouTube's audience. "Above all the other good news, what's most exciting here is the extent to which CBS is learning about its audience as never before," he said. "Professional content seeds YouTube and allows an open dialog between established media players and a new set of viewers."

Source:
TechNewsWorld

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Google says Viacom is abusing DMCA (31 March 2007)

YouTube to host video awards (19 March 2007)

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Discuss this article!
Auslander (AfterDawn Addict) 17 March 2007 13:30
i think a lot of palms were greased. [ + quote]
georgeluv (Member) 17 March 2007 14:37
cbs probably figured that clips of march madnes games will be the most illegaly posted cbs content of all thier offerings, so they struck a little mini deal with yutube so they could get something out of it instead of sitting back and watching youtube get everything. [ + quote]