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Virgin Radio to be launched on the Wii and PS3

10 April 2007 6:34 by Dave "Davedough" Horvath | 3 comments

Virgin Radio has announced that it will take its digital networks onboard with the Nintendo Wii and Playstation 3. They are claiming to be the first UK based station to do just that.

Set to be released possibly as an update, each respective console will have a new feature added to the browser which will host a custom player that accesses the Virgin Radio media stream. In addition to standard radio transmission, they hope to broadcast video and special recording sessions. If that wasn't enough, they're also touting the ability to purchase and download concert tickets full albums and individual tracks of select artists.

In efforts to appeal to a younger crowd, Virgin's director of digital media, James Cridland said, "People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience."

Of course, the main Virgin Radio station will be widely available through the two consoles, but Virgin also says they will include such networks as the guitar heavy Virgin Radio Xtreme, Virgin Radio Classic as well as Virgin Radio Groove for the soulfully minded.

Source:
BBC

Permalink to this article | Topic: Consoles

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Discuss this article!
cashman91 (Member) 10 April 2007 7:29
this is good news for virgin,sony and Nitendo [ + quote]
SProdigy (Member) 10 April 2007 11:12
How are Wii supposed to purchase full albums with only 512mb of flash memory? Sounds really cool, but will not be a money grab for most Wii users like myself. I'll stick with streaming or using an iPod with my 360. [ + quote]
vinny13 (Inactive) 10 April 2007 19:18
Sounds cool. Probably the PS3 has the advantage but it's still nice :) [ + quote]