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The emperor's new name

Written by Lasse Penttinen @ 14 Dec 2004 8:43 User comments (9)

The emperor's new name Ahead Software is no more. The company that has gained recognition by developing the Nero Burning ROM product line. The name of their flagship product is a funny reference to the Roman emperor who became famous for burning his city. Now they want to celebrate the world's most famous pyromaniac as their new corporate identity as well.
“We have decided to change our name to Nero because it’s the name that our users and partners trust,” says CEO Richard Lesser. “We want to reinforce Nero’s tremendous achievements and brand name value to create an even stronger view of our products and goals.”
“With the enormous popularity and success of the Nero product in the Americas, it’s a logical evolution to adopt the highly recognized product name as our new corporate name” says Udo Eberlein, President of Ahead Inc.

"For the Asian markets, Nero is the symbol of industry excellence and leadership in digital media technology" says Charly Lippoth, President of Ahead KK. “The name change will strengthen this position even further.”

Nero’s award-winning and innovative products have received critical acclaim throughout the World. Nero’s digital media software occupies a unique leadership role in the industry, having entered into key strategic partnerships over the years with world-leading CD and DVD drive manufacturers, and PC OEMs, who all demand the best in digital media. With Nero Digital, the consumers are offered technical solutions to accelerate the coalescence between the IT and the CE market.

Under the new corporate name, Nero will continue to provide the industry and its loyal users with innovative state-of-the-art products and technologies.
Source: Ahead Software

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9 user comments

114.12.2004 9:37

"Now they want to celebrate the world's most famous pyromaniac as their new corporate identity as well." Maybe I missed it, but what exactly is the new name going to be? Hunter007

214.12.2004 9:56

They are chaning it to Nero because Ahead makes you think of the tip of a penis

314.12.2004 10:50

ROFL too much. It only makes sense. If I type something into the search field of google.com to find them, I will type Nero, not Ahead.

414.12.2004 18:42

lol

515.12.2004 6:14

Hmmmmm..... what's in a name anyway? A lot I suppose -- just look at what was paid out ($$$) for the rights to use the name "Napster". Still ...... "Nero" was a thug. A cruel Roman dictator who, supposedly, encouraged, supported and paid for the fiercly inhuman Roman Games in the Colliseum. Yeah, "Thug Burning Rom" - has a nice ring to it, eh? Will that be a 'thumbs up' or 'thumbs down' for the gallant gladiator today? Oh, if people only did their homework. ;-)

615.12.2004 7:10
rootboy
Inactive

So, would that make it Nero Nero, instead of Ahead Nero?

720.12.2004 9:14

Quote:
They are chaning it to Nero because Ahead makes you think of the tip of a penis
Hahahah.... are you sure that´s not just you? :)

828.12.2004 0:16

Hmmmm..... I used to have one of those. (I think). I haven't looked lately though. If I still have one I don't think I use it anymore. But..... simply, I guess that "Ahead Software" is making so much money from the always-being-updated Nero Burning Rom software, that they feel their entire company will do well from now on with just the single program (suite). If I were raking in as many Euros as this one program suite is, I would probably do the same. (Where may I locate this 'head-of-penis' thing?) Should I do a Google web-search or something? -- Thnx --

930.12.2004 6:55

Quote:
Hmmmm..... I used to have one of those. (I think). I haven't looked lately though. If I still have one I don't think I use it anymore.
Ahead? : )

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