Over 60% of iPhone users have watched video on the device according to a survey conducted by market research firm Interpret. This is more than twice the total number of Cell phone subscribers who have watched video on their phones.
Interpret reports that over half have viewed YouTube clips, while nearly half have watched music videos. News or movie previews were watched at least once by a third of respondents with iPhones.
The study shows that there's a "huge untapped opportunity for mobile video," Interpret spokesman Jason Kramer said. "If the technology is there and the user experience is right, then consumers will watch video. Apple is proving that the market is there."
When it comes to paying for content, 73% of iPhone owners expected to get paid content from Apple's online store iTunes, compared to 43% of non-users. Fully 46% of non-owners expected paid content to come cable and satellite TV providers.
Source: Information Week
The study shows that there's a "huge untapped opportunity for mobile video," Interpret spokesman Jason Kramer said. "If the technology is there and the user experience is right, then consumers will watch video. Apple is proving that the market is there."
When it comes to paying for content, 73% of iPhone owners expected to get paid content from Apple's online store iTunes, compared to 43% of non-users. Fully 46% of non-owners expected paid content to come cable and satellite TV providers.
Source: Information Week
