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Universal improves HD DVD web interaction on Evan Almighty

Written by Rich Fiscus (Google+) @ 03 Oct 2007 5:54 User comments (11)

Universal improves HD DVD web interaction on Evan Almighty Universal hopes their release of Evan Almighty on HD DVD will impress consumers with its interactive web features. So far, it's the most ambitious use of HD DVD's interactive web features. While the first, 300, offered the viewer ringtones and computer wallpaper, Evan Almighty takes you to a much larger selection of merchandise, much of it intended to tie into the movie's environmental theme.
“With the release of Evan Almighty on HD DVD, we’re introducing U-Shop, a new level of Web-enabled experiences only HD DVD can provide,” said Craig Kornblau, president of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “The guaranteed features on every HD DVD players allow us to explore the world beyond what’s possible on a physical disc and redefine the home movie experience.”

Once at U-shop, viewers have the chance to buy products like a composter or solar powered radio in addition to movie memorabilia like t-shirts. While web functionality was originally envisioned to be something a viewer could take advantage of while watching the movie, such as buying an item featured in a scene, studios have been wary of implementing that for fear actors would feel they were being used to advertise - something that's not included in their contracts.

"Our next challenge is to take this to the creative people," said Ken Graffeo, executive vice president of Universal Studios Home Entertainment. "If they get agreements from the actors at the planning stage, it could be a different thing."

Eventually the idea is certainly to give studios additional revenue streams related to a disc, an admirable idea, but one which should logically be accompanied by lower prices that we may or may not eventually see. For now though, Universal is hoping to simply show consumers what they can do with it. “This isn’t e-commerce from a revenue standpoint, but it’s about the technology and showing how far we can go,” said Graffeo, Universal executive VP of marketing and co-president of the North American HD DVD Promotional Group.

Evan Almighty's release on DVD and HD DVD is scheduled for October 9.

Sources:
Video Business
Associated Press

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11 user comments

13.10.2007 6:28

That sounds stupid. I dont really care about web interactive stuff, Id rather have some nice interactive menus and shit. I mean linking to buy something that you see in the movie? If I wanted to do that I would google it when I'm done watching the movie. Sounds like just another way to weasel in more product placement.

23.10.2007 6:53

It's sad that they are utilizing nice new technology with garbage add ons like this. Not only do you get to watch a bad movie in hi def, but you can buy garbage merchandise through the disc. If they were smart they would put both 'Almighty' movies on one HD DVD. We all know they have the room for it on the disc.

No one interacted with DVDs with those extras so why would they now?

33.10.2007 7:32
nobrainer
Inactive

@ monkey83; c1c.

Sales marketing works on gimmicks.

i fully agree, all i want is the film and decent audio, but the boffin's and public relations spin a$$ holes think you need over 20gig of crappy extras.

if you can fit just the film and audio onto a dvd that would be perfect and i'm sure 9gig is enough room no matter what the media spin and piffle is!

http://hardware.slashdot.org/article.pl?...161218&from=rss

Originally posted by link:
"Early next month Panasonic is going to release a DVD recorder that can store HD content on standard DVDs. The new device is expected to be a boon for the backer of the Blu-ray format; Blu-ray uses discs several times more expensive than standard DVD media. While the DVD discs won't have the capacity of a Blu-ray disc, the content will be of similar visual quality. 'The company said it will start selling three models of new DVD recorders capable of recording full HD programs on conventional DVD discs on November 1. The high-end model with a 500-gigabyte hard disk drive is likely to sell for 130,000 yen, Matsushita said.'"

This message has been edited since its posting. Latest edit was made on 03 Oct 2007 @ 8:02

43.10.2007 8:22

wasted 30 gb the movie could perfectly fit on a dl-dvd this is why media suxs plus the fuct that this movie also suxs

53.10.2007 9:53

Originally posted by chaos_zzz:
wasted 30 gb the movie could perfectly fit on a dl-dvd this is why media suxs plus the fuct that this movie also suxs
um..no. Most hd-dvd movies are around 15 gigs so you'd have to cut 50% of detail from the movie to fit on a dual layer. In other words..it would look like $hit. Just go to Bit-HDTV site and see all the crappy re-encodes there.

That is not gonna work on a 42 inch screen.

63.10.2007 10:48
nobrainer
Inactive

Originally posted by windsong :
Originally posted by chaos_zzz:
wasted 30 gb the movie could perfectly fit on a dl-dvd this is why media suxs plus the fuct that this movie also suxs
um..no. Most hd-dvd movies are around 15 gigs so you'd have to cut 50% of detail from the movie to fit on a dual layer. In other words..it would look like $hit. Just go to Bit-HDTV site and see all the crappy re-encodes there.

That is not gonna work on a 42 inch screen.

the reason that the size on the disc is so big is because of the trailers, menu, extras, multiple angles, subtitles and multiple audio streams.

please tell me then, seems you are the authority on hd media, what is the rough size of a full hd, 1080p film running for 120 mins with 1 uncompressed audio stream?
This message has been edited since its posting. Latest edit was made on 03 Oct 2007 @ 10:54

73.10.2007 12:01

Originally posted by nobrainer:
please tell me then, seems you are the authority on hd media, what is the rough size of a full hd, 1080p film running for 120 mins with 1 uncompressed audio stream?
If I may, here's the HD DVD video and audio specs thread at avsforums. It gives you the film's running time, movie size in bytes, total disc size in bytes, bitrates, etc.

http://www.avsforum.com/avs-vb/showthread.php?t=822245

For example for the HD DVD release of "300":

VC-1 Codec
Length: 1 hour and 56 minutes
Size of Movie on disc: 19,736,766,464 bytes - roughly 18.4 GB
Total disc size: 27,914,760,868 bytes - roughly 25.9 GB
Audio: Dolby True HD 16bit

84.10.2007 5:28
nobrainer
Inactive

@ eatsushi

well you just gone a blew my theory right out the water. there are two audio streams on the film but it seems that 15gig is about average for a full 1080p 2hour film with uncompressed sound without the bundled rubbish.

maybe reducing it down a little to 720p a 2 hour film with a dts soundtrack would fit on a 9gig dvd.

94.10.2007 6:44

Originally posted by nobrainer:
it seems that 15gig is about average for a full 1080p 2hour film with uncompressed sound without the bundled rubbish.
Actually Dolby True HD is not uncompressed. It's compressed with a lossless codec. Dolby Digital and DTS are lossy compression schemes. Dolby True HD and DTS HD-Master Audio are lossless.

If you want uncompressed sound then you have to go to the BluRay side:

http://www.avsforum.com/avs-vb/showthread.php?t=760714

For example - "The Prestige"

AVC Codec
Length of Movie: 2 hours 10 minutes
Size of Movie on Disc: 33,013,014,528 bytes - roughly 30.8 GB
Total disc Size: 37,697,346,880 bytes - roughly 35.1 GB
Audio - uncompressed LPCM 24bit/48kHz

Just so no one misunderstands: A lossless soundtrack should sound the same as an uncompressed soundtrack. The end result is a digital stream that is bit for bit identical to the original studio master.
This message has been edited since its posting. Latest edit was made on 04 Oct 2007 @ 6:54

105.10.2007 5:04
procode
Inactive

I wonder if Universal will also insist that you loan the DVD to all your friends, so that they too can shop from/on it .. :D

Procode ..

1110.10.2007 13:18

If a consumer purchases this HD DVD the extra goodies should come bundled in the DVD and not a link to a shop that you will have to pay more money for things that should already be on the disc.

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