Up and coming music label Downtown Records has teamed with Engadget co-founder Peter Rojas to launch an new online label called RCRD LBL that will offer free MP3's. Each release will be paid for by corporate sponsors.
The online venture is affiliated with a number of independent labels including not only Downtown Records, but also Warp Records, Ghostly Intl., Modular Records, and Drowned in Sound. While some recordings will be promotional offerings from those labels, others will be recorded specifically for RCRD LBL. So far Puma, the Virgin America airline, and Nikon have been signed as sponsors.
In order to enable integration of sponsor content directly with their own, the RCRD LBL website is built from a number of widgets. Each widget can be customized with a sort of miniature banner ad.
Artists are given advances ranging from $500 to $5,000, depending on how well established they are.
Sources:
Wired
Variety
In order to enable integration of sponsor content directly with their own, the RCRD LBL website is built from a number of widgets. Each widget can be customized with a sort of miniature banner ad.
Artists are given advances ranging from $500 to $5,000, depending on how well established they are.
Sources:
Wired
Variety
