According to a new blog post, YouTube's mobile site will now come with ad campaigns, giving advertisers a chance to offer up ads to target audiences easier.
Google says the mobile site saw traffic grow by 160 percent in 2009, with tens of millions of videos being streamed everyday on their mobile phones.
Says the post: "Today, we're launching ads on the home, search, and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters."
The company points to early adopter campaigns by Sony and Kia, in which both companies were pleased with the audience they reached.
Says the post: "Today, we're launching ads on the home, search, and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters."
The company points to early adopter campaigns by Sony and Kia, in which both companies were pleased with the audience they reached.
Topics
Online video
