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Yahoo buys Associated Content

Written by Andre Yoskowitz (Google+) @ 20 May 2010 0:00 User comments (2)

Yahoo buys Associated Content Yahoo has announced this week that it will acquire the user-generated publishing company Associated Content in an effort to add more pages and in turn attract more advertising revenue.
AC pays all of its 380,000 contributors nominal fees to write niche-related articles on tons of different topics ranging from finance, to health, to travel and beyond. While the financial details of the deal were not revealed, Yahoo will receive a gigantic amount of content and pages that were created for very little money.

"We feel that a contributor-driven model is absolutely part of the future of media," adds Matthew Idema, a VP for Yahoo (via Reuters).

The more content Yahoo has available, the more attractive their pages are to advertisers, many of which have been conservative with their expenditures since 2007.

Adds news industry analyst Ken Doctor of the deal: "It makes them a publisher, essentially. Now they have a lot more content they can serve advertising against."

Rival portal AOL was widely expected to purchase AC, but it appears Yahoo stepped in first.

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2 user comments

120.5.2010 8:24
intheknow
Unverified new user

Research your facts, dear. Yahoo! did not beat AOL to the purchase table. Preliminary inquiries by AOL fell through months ago, and then AOL launched their own freelance connection site, Seed.com.

220.5.2010 9:26
Bobby6691
Inactive

Armstrong also co-founded AC in 2004.

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