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18 million tablets, 13 million e-readers shipped in 2010

Written by Andre Yoskowitz (Google+) @ 10 Mar 2011 23:44

18 million tablets, 13 million e-readers shipped in 2010 IDC has posted their tablet and e-reader shipment figures for 2010, and it appears that 18 million media tablets were shipped for the year, and 12 million dedicated e-readers.
10 million of those tablets shipped in the Q4 alone.

Apple remained the dominate force, with a 73 percent share of the market, but that number fell substantially from the 93 percent share the company had at the end of the Q3.

Samsung took 17 percent share with their Galaxy Tab, while all other companies took the final 10 percent.

The e-reader market saw significant gains, as well, following the release of the refreshed Amazon Kindle and the Nook Color.

E-reader shipment growth grew 325 percent to 13 million, with the Kindle taking 48 percent share. B&N took second place, with their Nook and Nook Color devices. Pandigital was a close third, followed by Hanvon and Sony to round out the top 5.

IDC expects the media tablet market to hit 50 million shipped in 2011, thanks to the Motorola Xoom and other Android devices but mainly because of the new iPad 2 (pictured).

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