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Warner Bros. buys up Flixster and Rotten Tomatoes

Written by Andre Yoskowitz (Google+) @ 04 May 2011 11:09 User comments (9)

Warner Bros. buys up Flixster and Rotten Tomatoes Warner Bros. has announced the acquisition of the movie review site Rotten Tomatoes and its parent, the "social" movie site Flixster.
As part of the deal, Flixster will still run independently but will expand beyond its current movie discovery niche.

It is unclear how much the studio paid, but WSJ reports the value of the sites at $60-90 million.

Says Warner:

Warner Bros. Home Entertainment Group will utilize the powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The Flixster acquisition and “Digital Everywhere,” combined with the Studio’s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.


Both Flixster and Rotten Tomatoes are very popular with RT getting 12 million unique visitors per month and Flixster saying its multi-platform app has been downloaded over 35 million times.

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9 user comments

14.5.2011 14:12

Ahhh...I can see all Warner movies getting 100% on RT now.

24.5.2011 14:25

Goodbye RT I'll never trust you again.

34.5.2011 16:01
JoeyMT
Inactive

Seriously! That's BS. I love Rotten Tomatoes... I'll never be able to trust their reviews ever again. But I'm sure WB wouldn't fire someone for giving a negative review on a WB Produced movie...

44.5.2011 20:15

Or even worse, remember what happened when tvguide bought jump the shark?
The whole damn site just disappeared overnight and redirected to adverts.

55.5.2011 8:05

Consider both of these sites dead for the time being...it sounds like Flixster will become a streaming service, and that might be good if it is 100% free and you can't get netflix in your country...but RT has no more value and should just close their site.

Use IMDB.ORG ...they are owned by Amazon...still corporate, but not biased to one studio.



65.5.2011 10:43

Originally posted by Notcow:
Ahhh...I can see all Warner movies getting 100% on RT now.
my thoughts exactly

75.5.2011 17:01

You know what RT was always pretty unreliable anyway. Anyone can open an account and give it a thumbs up or down. No way to track it. IMDb requires you use a credit card to authenticate an account. So when it comes to ratings I ALWAYS trusted IMDb over RT. RT's ratings are manipulated by Studios and fanboys that open tons of fake accounts to bump up a lame movies score. As far as I'm concerned they've never been a good site.



86.5.2011 7:05

Both those sites sucked anyway, but way to go WB now you can control even more of the info delivered to us, the sheep will love it.

96.5.2011 10:26
alexeemo
Inactive

Originally posted by jookycola:
You know what RT was always pretty unreliable anyway. Anyone can open an account and give it a thumbs up or down. No way to track it. IMDb requires you use a credit card to authenticate an account. So when it comes to ratings I ALWAYS trusted IMDb over RT. RT's ratings are manipulated by Studios and fanboys that open tons of fake accounts to bump up a lame movies score. As far as I'm concerned they've never been a good site.
I totally agrre. I've seen movies that I absolutely loved and they have horrible RT reviews. On the other hand, I've seen movies that completely suck and they have amazing reviews. What a croc of crap! I think that RT tries to intentionally get movies to bomb in ticket sales. Prince of Persia is an example. It was produced by Jerry Bruckheimer. It was about as good as a video game adaptation could get and I liked it enough to buy it on BD when it came out, yet the reviews tried to tank it. It still made something like $336 million though. I've never trusted RT's reviews. I ask my friends first if I have doubts. I have friends who see every single movie there is no matter how crappy it looks, then I get there take as to wether or not I should see it. Blockbusters are usually safe to go on opening day though.

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