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Microsoft, Nokia, and AT&T plan big promotional push for Windows Phone this year

Written by Rich Fiscus (Google+) @ 05 Jan 2012 11:34 User comments (7)

Microsoft, Nokia, and AT&T plan big promotional push for Windows Phone this year There appears to be a campaign on the horizon to promote Nokia Windows Phone handsets in the US.
A version of Nokia's flagship Lumia 800 smartphone for AT&T has already passed FCC testing. Its little brother, the Lumia 710 will be available from T-Mobile in less than a week.

In addition to the FCC documents, reports from BoyGeniusReport and MobileTechWorld indicate AT&T plans to introduce a LTE variant of the Lumia 800 with a larger display and LTE support. It appears to be designated the Lumia 900 by Nokia, and probably the Nokia Ace by AT&T.

SlashGear is now reporting there is a $100 million promotional campaign planned to promote the Nokia Ace when it launches in late March. Likely there will be more details on the launch given at Nokia's CES presentation next week.

On one hand, the partnership with Nokia on Windows Phone has always made a certain amount of sense from Microsoft's point of view. Prior to the iPhone, Nokia was the biggest name in smartphones worldwide.

But in the US, which admittedly is only one of many important markets, Nokia has never been known for their smartphones. At least in the beginning, Nokia Windows Phones will likely attract US buyers more on the strength of Microsoft's name than Nokia's.

Right now both companies have a long road ahead of them to establish a brand identity among US consumers. Carrier promotions are an important component of that. In a country where carriers, rather than handset vendors, sell phones, it's the only path to success.

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7 user comments

15.1.2012 12:56

A sign of a dead horse? I don't see huge campaigns pushing iPhone, Androids and other successful phones on the market, seems most are sold and increase in usage from people's word of mouth. Not saying windoZe phone is bad, they simply missed the boat and are simply trying to beat a dead horse to get going...

25.1.2012 13:16
llongtheD
Inactive

Originally posted by SomeBozo:
A sign of a dead horse? I don't see huge campaigns pushing iPhone, Androids and other successful phones on the market, seems most are sold and increase in usage from people's word of mouth. Not saying windoZe phone is bad, they simply missed the boat and are simply trying to beat a dead horse to get going...

You must not have been watching TV when the iPhone came out, there were tons of ads. Maybe you don't remember "there's an app for that," among many many other iPhone ads. Motorola, HTC, and Samsung still have a bunch of commercials running for their respective phones. I do agree with the article stating that Microsoft and windows phone have a lot of catching up to do.

35.1.2012 13:54

Originally posted by llongtheD:
Originally posted by SomeBozo:
A sign of a dead horse? I don't see huge campaigns pushing iPhone, Androids and other successful phones on the market, seems most are sold and increase in usage from people's word of mouth. Not saying windoZe phone is bad, they simply missed the boat and are simply trying to beat a dead horse to get going...

You must not have been watching TV when the iPhone came out, there were tons of ads. Maybe you don't remember "there's an app for that," among many many other iPhone ads. Motorola, HTC, and Samsung still have a bunch of commercials running for their respective phones. I do agree with the article stating that Microsoft and windows phone have a lot of catching up to do.
Yep, you're 100% correct i don't watch TV. What peace! Not getting bombarded with commercials and all the other crap that seems to be on it, I've never had a desire to start watching it anymore. There are so many other enjoyable things to do in life then watch others live their life on the TV...
This message has been edited since its posting. Latest edit was made on 05 Jan 2012 @ 13:55

45.1.2012 14:34
llongtheD
Inactive

Have to agree with you on that. We don't watch a lot of TV either, but even when we do, the amount of advertising your bombarded with has become ridiculous.

This message has been edited since its posting. Latest edit was made on 05 Jan 2012 @ 14:35

56.1.2012 16:33

Well... It looks like I'll be getting a new phone whenever the promotion hits AT&T. Honestly, I really do like Win7P. It's a good, SECURE phone. It might be less of a fashion statement (a reason ALOT of people by the iPhone), but I could careless about that.


Carpe Noctem

613.1.2012 15:30

Originally posted by flyingpen:
Well... It looks like I'll be getting a new phone whenever the promotion hits AT&T. Honestly, I really do like Win7P. It's a good, SECURE phone. It might be less of a fashion statement (a reason ALOT of people by the iPhone), but I could careless about that.
I already have one ,is a good phone

714.1.2012 8:53

Zune Phone = D.O.A.

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