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Sandisk, WD, studios partner up for new HD digital video coalition

Written by Andre Yoskowitz (Google+) @ 28 Feb 2012 20:52 User comments (6)

Sandisk, WD, studios partner up for new HD digital video coalition Sandisk, Western Digital, Fox and Warner Bros. have teamed up to create the Secure Content Storage Association (SCSA), a coalition that will create and license solutions to secure HD and other premium content on SSDs, HDDs and other flash memory products.
The SCSA is currently working on codename "Project Phoenix" which is "an initiative that will give consumers an easier and faster way to organize, store and move their high definition digital movies and TV shows - including new releases in up to full 1080p quality - across multiple devices."

Content will be stored in the cloud, as well, using the UltraViolet standard that is becoming more popular in 2012 for studios.

Says Warner Bros.: "Developing solutions that will allow consumers to easily access and store true HD digital content is a critical component supporting digital media and entertainment consumption. Through the SCSA, we will accelerate the development of products that will make it easy for the consumer to download, store and playback their high definition digital movies and TV shows, in full 1080p, on any SCSA-optimized device at home and on the go."

Adds Sandisk: "Consumers around the world will finally be able to enjoy locally stored premium Hollywood content in up to 1080p quality anywhere they desire on a broad range of electronic devices. With the involvement of major Hollywood studios and leaders in the HDD and Flash memory industries, the SCSA alliance's openly licensable security standard holds the promise of fostering new device capabilities, new business models and ultimately improved value for consumers. SanDisk is very pleased to participate in this ground breaking alliance."

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6 user comments

128.2.2012 21:13

Again, not addressing the real problems. Who is going to embrace Ultra Violet?

I have four Western Digital drives. They will be the last drives I purchase from them. Sandisk can pray to the east and fall off the planet far as I care. No comment on Fox or Warner brothers except they are like a used condom.

I fart in their general direction.

Jeff

This message has been edited since its posting. Latest edit was made on 28 Feb 2012 @ 21:25

Cars, Guitars & Radiation.

228.2.2012 22:49

There is still one point that they are missing. It is alot more efficient to have the files stored locally within your own network then on someone else's server. The bandwidth which would be required for 1080p would make most internet customer in Canada and the US go over their limit in no time.

Just make them available from the medium we buy without putting limits on them. I have many DVD/bluray sets that have digital copies, but I cannot decrypt them since I am running Linux and even then I wouldn't want to install their software.


~ louispq ~

328.2.2012 23:32

Originally posted by louispq:
There is still one point that they are missing. It is alot more efficient to have the files stored locally within your own network then on someone else's server. The bandwidth which would be required for 1080p would make most internet customer in Canada and the US go over their limit in no time.

Just make them available from the medium we buy without putting limits on them. I have many DVD/bluray sets that have digital copies, but I cannot decrypt them since I am running Linux and even then I wouldn't want to install their software.

That is a big reason why Linux is still unacceptable to me.

Cant's find a decent driver for the i82801 HD audio controller (5.1) and a Blu-ray player without jumping through hoops. I'm not going to compile something that should be available using a Debian or any other Linux kernel.

I spent years using Unix and CLI+GUI OS's like AmigaDos. At my age, I just want to click the damn mouse. Regardless if Windows 7 is in some respects proprietary, it's no where nearly as bad a iApple fanboy crap. I actually like Windows 7. The only other M$ OS that comes close is XP. XP is ancient in the computer world.

Jeff

Cars, Guitars & Radiation.

41.3.2012 13:20

I'm still confused (yea, yeah, I already know the implications of the statement)... This all sounds to me like they're going to drum up yet another attempt to DRM media files onto a proprietary drive format (of a sort). Kind of like how professional camera manufacturers did with formatting their smart cards.

Then we all know my stance on 'the cloud'. Then should we all have to tap dance around the data lockers that shut down recently? Those were 'clouds'...

If this is what WD & Sandisk have in mind they can forget my business as well. As for Fox & WB...? Well, their just another septic tank as far as I'm concerned. Yeah you use them & hope to god you never have to dig one up.


51.3.2012 18:07

I would be surprised if they do not begin to audio watermark everything.

61.3.2012 20:12

Quote:
...Through the SCSA, we will accelerate the development of products that will make it easy for the consumer to download, store and playback their high definition digital movies and TV shows, in full 1080p, on any SCSA-optimized device ..."

My Network and my HD's run at top speed. Downloading could not be easier and storing is as simple as dropping the file into a folder.
I don't need any help from them.

Oh, Im sorry... Did the middle of my sentence interrupt the beginning of yours?

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