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Spotify extends its unlimited free service, indefinitely

Written by Andre Yoskowitz (Google+) @ 30 Mar 2012 13:16 User comments (1)

Spotify extends its unlimited free service, indefinitely Although the service was supposed to end after six months, Spotify has announced it has extended its unlimited free streaming indefinitely.
Spotify, which has different tiers, will leave the free (with advertising) service available to all customers who do not wish to purchase a premium $10 subscription. For $10 per month, the ads are removed and you can stream the service from mobile devices like phones and tablets.

The service has been very successful since its launch in 2011 in the U.S., converting 3 million of its 10 million "active users" to paying accounts.

It is unclear why Spotify has decided to extend the "honeymoon" (their word, not mine) but many speculate it is because they have advertisers lining up due to their popularity.

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1 user comment

130.3.2012 14:43

Headline should read: The loss of potential advertising dollars encourages Spotify to extend its free service.

This message has been edited since its posting. Latest edit was made on 30 Mar 2012 @ 14:44

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