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Apple accounted for a full 20 percent of all U.S. consumer tech revenue in 2012

Written by Andre Yoskowitz (Google+) @ 20 Feb 2013 23:47 User comments (10)

Apple accounted for a full 20 percent of all U.S. consumer tech revenue in 2012 Apple, with just a few products, managed to account for 20 percent of all 2012 U.S. consumer tech revenue.
The data comes via NPD, which says Apple grew to its current share from a 17.3 percent share in 2011.

Samsung took second place at 9.3 percent, followed by HP at 8.2 percent, Sony at 4.4 percent and Dell at 3 percent. Samsung saw strong growth while everyone else in the top five fell.

Apple and Samsung combined to account for $6.5 billion in increased sales last year while the rest of the industry saw a decline of $9.5 billion combined.

"While sales fell in consumer technology for the second consecutive year, there was an uptick in Q4 which is cause for optimism," added Stephen Baker, vice president of industry analysis at NPD (via AI). "After struggles with declining categories, and increasingly saturated markets over the last few years, fourth quarter's results may be the first sign that even as a mature industry consumer technology can grow again, albeit with a very different dynamic than in previous growth spurts."

Out of the biggest categories for consumer tech, smartphones and tablets were the only to see growth. See the below chart:

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10 user comments

121.2.2013 1:30

overpriced products and obvious revenue generation. i don't believe in NPD though. their survey questions can be answered on random basis by users, and therefore, the results can not be trusted.


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221.2.2013 15:31

Even if this is accurate, it wouldn't surprise me as the world is full of people that just follow what others are doing and moreover.........do things "just because" others did the same.

Basically 20% of the consumers are non-thinking sheeple according to the survey.

This message has been edited since its posting. Latest edit was made on 21 Feb 2013 @ 15:31

321.2.2013 15:39

This is good news - for the people of Korea who build the container ships and the Chinese workers who fill them up for shipping to the US.
The good news for the US worker is that they don't have to load the ships with anything - except fresh air - for the return journey.

421.2.2013 17:23

Originally posted by attar:
This is good news - for the people of Korea who build the container ships and the Chinese workers who fill them up for shipping to the US.
The good news for the US worker is that they don't have to load the ships with anything - except fresh air - for the return journey.

If you think any non-oil container ship "deadheads" from any US port, you're a fool. No shipping company can tolerate such waste of capacity.
This message has been edited since its posting. Latest edit was made on 21 Feb 2013 @ 17:23

521.2.2013 17:28



If you think any non-oil container ship "deadheads" from any US port, you're a fool. No shipping company can tolerate such waste of capacity.

Quote:

Drewry Shipping Consultants estimates that there were over 82 million port to port moves of empty TEUs worldwide in 2010. The Port of Los Angeles alone reported 831,370 empty TEU shipments during the first half of 2011, representing over 42% of their outbound container traffic. This should come as little surprise given the massive rift in the trade balance between the U.S. and China. According to PIERS data, U.S. imports from China reached nearly 4.1 million TEUs in the first half of 2011, while exports during the same period represented only 1.2 million TEUs, (of which the Port of Los Angeles handled approximately 27% of this export traffic)
.

Parse that.

621.2.2013 17:38

http://www.bbc.co.uk/news/magazine-21432226

Note that it mentions that at any one time, 20% of all the containers floating around the world are empty.
Bloody fools too, eh?

722.2.2013 0:39

"Apple, with just a few products" I can name 10... iPod classic, nano, shuffle, touch, iPad, mini, iPhone(many options still selling old ones), iMac+, macbook+, AppleTV ... Just saying... Apple is not a small company anymore. The iPod company has grown.



822.2.2013 3:59

Attar 1 Bozo 0

922.2.2013 6:01

Not to belabour the point and it ain't directly relevant to Apple (although most of us resent being represented as a fool - even if indirectly), look at item number 84.
Power generation equipment is the largest single item in value exported from the USA to China.
It's the second largest from China to the USA.
No prizes for figuring out that the ship bringing in $94.9 billion and returning with $10.8 billion is hauling 90% air.
Go to the link and add up the respective numbers - it's un-f***ing believable.

HTS # Commodity Description Volume
84 Power generation equipment 10.8

HTS# Commodity description Volume
84 Power generation equipment 94.9


The numbers are stunning;US workers are sending their paycheques to China with no quid pro quo - at least when you give your money to the pizza guy it circulates back through the local community.
https://www.uschina.org/statistics/tradetable.html

1022.2.2013 9:50

I feel the love.

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