Speaking during the company's annual stockholders meeting, Apple CEO Tim Cook noted that their "hobby" project Apple TV set-top box is now a billion dollar business.
The hardware set-top box along with movie rentals and TV show purchases generated $1 billion in sales for 2013.
In fiscal 2012, the company sold over 5 million set-tops, which was double the 2.5 million they sold in 2011. It is unclear how many were sold in 2013, but with the sales hitting a new milestone sales, Horace Deidu suggests the sales are near 10 million. While it is the fastest growing device in the company's lineup, it is still a very small piece of revenue.
The company is expected to launch a new, updated model this year with gaming support and an Apple TV app store which will coincide with the released of an Apple SDK for application development.T
In fiscal 2012, the company sold over 5 million set-tops, which was double the 2.5 million they sold in 2011. It is unclear how many were sold in 2013, but with the sales hitting a new milestone sales, Horace Deidu suggests the sales are near 10 million. While it is the fastest growing device in the company's lineup, it is still a very small piece of revenue.
The company is expected to launch a new, updated model this year with gaming support and an Apple TV app store which will coincide with the released of an Apple SDK for application development.T
Hobby pic.twitter.com/YOXPv1ALpw
-- Horace Dediu (@asymco) February 28, 2014
