Microsoft and AOL have announced a new pact in which the software giant will distribute many of AOL's videos via some of their Web properties.
All videos in AOL's library are included, including home grown clips from Huffington Post and TechCrunch, as well as videos being distributed through other content makers, such as clips from TMZ and ESPN.
Among the properties making the videos available are the MSN Web portal, and the Bing apps on Windows Phone devices. Microsoft gets to keep 50 percent of ad revenue, and will sell the ads for the videos.
The MSN portal has a large reach, with over 450 million users accessing it. Microsoft continues to reach for premium content to engage its audience better, and the deal for AOL is a no-brainer following their similar deal with YouTube.
Source:
re/code
Among the properties making the videos available are the MSN Web portal, and the Bing apps on Windows Phone devices. Microsoft gets to keep 50 percent of ad revenue, and will sell the ads for the videos.
The MSN portal has a large reach, with over 450 million users accessing it. Microsoft continues to reach for premium content to engage its audience better, and the deal for AOL is a no-brainer following their similar deal with YouTube.
Source:
re/code
