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Report: Apple wants to charge $400 for its new wearable

Written by Andre Yoskowitz (Google+) @ 31 Aug 2014 10:55 User comments (4)

Report: Apple wants to charge $400 for its new wearable Internally, Apple executives had discussed selling the new iTime smartwatch for $399, a price that would be significantly higher than existing watches.
The watch is expected to be launched at Apple's new product event on September 9th, but will not ship until early next year.

If accurate, the report says pricing has not been finalized and may not be in time for the new product launch on the 9th. Additionally, there are expected to be different models, including some that are priced lower but likely have smaller screens or no built-in 3G.

Apple is looking to redefine the fitness wearable genre that is currently dominated by Fitbit and Jawbone, and the fledgling smartwatch industry.

IDC expects the wearable computing market to triple this year, to 19 million units in 2014. An Apple entry would almost certainly increase those figures moving forward.

Source:
RE/code

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4 user comments

12.9.2014 7:49

Wow thats enough to get you a decent smart phone. Pass



22.9.2014 8:47

Go away Apple, Just! go away!!!


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32.9.2014 13:37

Wearable tech is right on par with the Fanny Pack! It's gay, frivolous and a fad that will die out sooner rather than later.

43.9.2014 3:29

Originally posted by hearme0:
Wearable tech is right on par with the Fanny Pack! It's gay, frivolous and a fad that will die out sooner rather than later.
Well, being gay seems to be a growing trend lately, so I expect they will sell billions.

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