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Ad blockers will cost ad industry $21.8 billion in 2015

Written by Andre Yoskowitz (Google+) @ 17 Aug 2015 23:29 User comments (19)

Ad blockers will cost ad industry $21.8 billion in 2015 According to a new report, the use of ad blockers will cost the ad industry $21.8 billion this year, and could potentially spell the end of free content in the future.
The new report comes via PageFair and Adobe, which says that 200 million monthly Internet users are now using ad blockers via their browsers, up 41 percent year-over-year.

Over 77 million users in Europe use ad blockers, followed by 45 million in the U.S. Interestingly, Greece had the highest percentage of users of ad blocking services, at 36.7 percent of all Internet users.

"It is tragic that ad block users are inadvertently inflicting multi-billion dollar losses on the very websites they most enjoy. With ad blocking going mobile, there's an eminent threat that the business model that has supported the open web for two decades is going to collapse," says PageFair in the report.

The figure is expected to jump even higher later this year after Apple introduces ad blocking software for its Safari browser.

Source:
TechSpot

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19 user comments

117.8.2015 23:38

Popups have become so intrusive and relentless over the past few years that I use a popup blocker myself now. It would be different if I had to see a popup or ad first to view free content (like YouTube) but when you go to many sites and get hit with 9 popups, one of which is a stupid virus laden popup then it's overkill. They are killing themselves.

This message has been edited since its posting. Latest edit was made on 17 Aug 2015 @ 23:38

218.8.2015 7:35

Internet adds are so intrusive with tracking tools I use software to reduce this menace.
If the adverts were just that I could tolerate it. I ignore all popups, as the evil they are. I use M$ IE for e-mail only and then use TOR. What I find farcical is some add heavy news sources really expect one to pay to be bombarded with adds -

I encourage them to charge for access - then suffer the consequence of fewer page views, and less revenue than present.

I pay attention to 100% of afterdawn- you are my second stop every day.

This message has been edited since its posting. Latest edit was made on 18 Aug 2015 @ 7:40

318.8.2015 10:30

I don't care if they lose twice that much, I use ad and popup blocker extensions on my Mozilla Firefox browser. Epic is another browser that does pretty much the same and includes a anti tracking feature, but I find it's much slower than they advertise IMO.


"Do not underestimate the power of an enemy, no matter how great or small, to rise against you another day." - Atilla

418.8.2015 15:00

They may deprive the industry, but they won't cost it. The difference is in the tally of unhatched chickens.


When laws allow unlimited ownership of ideas, it is to a society as iron fusion is to the core of a star.

When verified realities lead us to anger, we must learn to reevaluate our beliefs.

518.8.2015 16:15

Originally posted by Clam_Up:
They may deprive the industry, but they won't cost it. The difference is in the tally of unhatched chickens.
Truth. The headline stinks like those piracy statistics they pump out every so often.

And, yeah, I'm going to keep on blocking annoying ads. Unobtrusive ads, specifically those which don't invade my privacy, get a pass.

A few lean years is exactly what this industry needs, if you ask me. Let those who annoy, bloat, and steal starve.


618.8.2015 23:15

If there are just a few ads here and there taking up a little space on the page, I don't mind a bit. But when you're pushing annoying pop-ups and riddling your site w/ dozens of trackers/etc. that often keep pages from finishing loading and/or are constantly causing the page to refresh, it's too annoying to NOT have an ad blocker.

719.8.2015 0:02

Originally posted by dp70:
Internet adds are so intrusive with tracking tools I use software to reduce this menace.
If the adverts were just that I could tolerate it. I ignore all popups, as the evil they are. I use M$ IE for e-mail only and then use TOR. What I find farcical is some add heavy news sources really expect one to pay to be bombarded with adds -

I encourage them to charge for access - then suffer the consequence of fewer page views, and less revenue than present.

I pay attention to 100% of afterdawn- you are my second stop every day.
Thank you for your loyal readership!

819.8.2015 15:13

They could write the ads into the page if they wanted but they are too lazy and cheap and want to blame us for that. Besides that would forgo them adding all their trackers and spyware.

It should be known that Adblock Plus with the right subscriptions will block not only ads but is as good as anything you'd pay for to protect your browsing in general. It's hard to not use it just to safeguard yourself.




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This message has been edited since its posting. Latest edit was made on 19 Aug 2015 @ 15:16

Its a lot easier being righteous than right.


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920.8.2015 9:35

I meant instead of just linking the ads in the page.


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

1020.8.2015 16:33

I would also like to point out that this is similar to those that intercept transmission signals. FCC clearly states that for all signals sent...everyone has the right to receive and/or block.

This is exactly the same........they send intrusive, barbaric and malicious ads our way......and we block them.

I say the industry and its reps should seriously GF themselves! Try tempering the ads down, less invasive, less pop-uppy. Is that too much to ask?


Now, up until last week I used Adblock but changed that to the WAYYYYY BETTER "Ublock". Now that's worth using!

This message has been edited since its posting. Latest edit was made on 20 Aug 2015 @ 16:34

1120.8.2015 20:13

Originally posted by hearme0:
I would also like to point out that this is similar to those that intercept transmission signals. FCC clearly states that for all signals sent...everyone has the right to receive and/or block.

This is exactly the same........they send intrusive, barbaric and malicious ads our way......and we block them.

I say the industry and its reps should seriously GF themselves! Try tempering the ads down, less invasive, less pop-uppy. Is that too much to ask?


Now, up until last week I used Adblock but changed that to the WAYYYYY BETTER "Ublock". Now that's worth using!
Just downloaded the Ublock extension. Going to try it out for a couple weeks and see if it works as well as AdBlock does for me. Thanks for the info.

1220.8.2015 21:34

uBlock and Ghostery are pretty much requirements for a lot of websites, these days.



1321.8.2015 10:51

Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.

This message has been edited since its posting. Latest edit was made on 21 Aug 2015 @ 15:37

This is superman

1421.8.2015 22:45

Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.
The content of Ads can be barbaric, i shouldn't be browsing a gaming site to be hit by a ad the features a slogan "get laid tonight".
This message has been edited since its posting. Latest edit was made on 21 Aug 2015 @ 22:46

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1522.8.2015 4:56

What I hate is when I'm trying to go on a website on my phone and all of a sudden a pop up shoots on the screen.... And it tries to open the App Store to show me some app that I don't want and would never download, just out of spite.

1622.8.2015 12:09

Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.



LMAO!!!!!!!!!!!!!!!!!!!!!!!!!

Yeah......that was me. When I used "barbaric", I was thinking of websites that you get to by mistakenly typing and then getting one forced after another after another after another. "Popups" is what I was thinking a bit more than "ads" but to me........they're one and the same.

1722.8.2015 17:31

Originally posted by hearme0:
Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.



LMAO!!!!!!!!!!!!!!!!!!!!!!!!!

Yeah......that was me. When I used "barbaric", I was thinking of websites that you get to by mistakenly typing and then getting one forced after another after another after another. "Popups" is what I was thinking a bit more than "ads" but to me........they're one and the same.
I got you, lol. yeah, I agree

Originally posted by DXR88:
Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.
The content of Ads can be barbaric, i shouldn't be browsing a gaming site to be hit by a ad the features a slogan "get laid tonight".

Hmmm, pretty much if somewhere on your network someone has been browsing that then you will see some items popup like that. I have one computer on a VLAN under a VPN that has never seen a "hmmmmmmm" website and it never pops up any such ads where as there re customers' computers that I work on that has been on a few "hmmmm" sites and it does popup somethings such as that....hey man, do you. lol.
This message has been edited since its posting. Latest edit was made on 22 Aug 2015 @ 17:34

This is superman

1823.8.2015 2:52

Originally posted by adre02:
Originally posted by hearme0:
Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.



LMAO!!!!!!!!!!!!!!!!!!!!!!!!!

Yeah......that was me. When I used "barbaric", I was thinking of websites that you get to by mistakenly typing and then getting one forced after another after another after another. "Popups" is what I was thinking a bit more than "ads" but to me........they're one and the same.
I got you, lol. yeah, I agree

Originally posted by DXR88:
Originally posted by adre02:
Hmmmm

I wouldnt mind people using an app to block. Ive ran sites that used ads (floting on the side) but not "pop ups" per say. The money I made then, even with ad blockers", was somewhat lucrative. Larger sites make 15 times what I made so a few thousand blocked ads shouldnt hurt that much overall. Less popups is a good thing imo.

I dont see anything wrong with blocking ads and this coming from someone who made a living via advertising.

Funny thing is I dont even pay attention to ads now a day..lol.

Someone used the words barbaric? Lmao, hardly that. Ive never had a "barbaric" ad pop up. I would save those words for issues that are fitting for them. I have lived and seen some barbaric situations and ad popups isnt even close to it.
The content of Ads can be barbaric, i shouldn't be browsing a gaming site to be hit by a ad the features a slogan "get laid tonight".

Hmmm, pretty much if somewhere on your network someone has been browsing that then you will see some items popup like that. I have one computer on a VLAN under a VPN that has never seen a "hmmmmmmm" website and it never pops up any such ads where as there re customers' computers that I work on that has been on a few "hmmmm" sites and it does popup somethings such as that....hey man, do you. lol.
It was theoretical, as not all ads are bound by traffic. hell even the old AD had some pretty screwed up ads. even had a thread in the forums to catch unrelated & nasty ads

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1923.8.2015 10:18

Originally posted by hearme0:
Now, up until last week I used Adblock but changed that to the WAYYYYY BETTER "Ublock". Now that's worth using!
OK, I'll consider it. uBlock or uBlock Origin?

Different authors but exact same blurb. What's all that about... a falling out? :)




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This message has been edited since its posting. Latest edit was made on 23 Aug 2015 @ 10:20

Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

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