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Nielsen finally tracking streaming shows

Written by Andre Yoskowitz (Google+) @ 28 Aug 2015 23:22

Nielsen finally tracking streaming shows Analytics firm Nielsen has confirmed that it has finally begun tracking streaming viewership, tracking nearly 1000 shows that are available via services like Amazon, Hulu and Netflix.
The overall goal is to help studios negotiate proper licensing rates for its shows that stream extremely well on subscription services.

Streaming has taken a decent chunk of traffic away from traditional TV viewership and studios are always looking for ways to make up for the lost revenue.

Reports note that Nielsen's tracking is still very limited, as it is limited to the U.S. and does not include mobile devices. Hulu is most popular on mobile devices.

Source:
WSJ

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