Andre Yoskowitz
7 Dec 2011 14:06
Starbucks is seeing a big success in their mobile initiatives.
In January, the company started its Starbucks mobile app, which allows users to pay for their coffee (and everything else) using a mobile app and a "digital Starbucks card."
How the "Starbucks Mobile Pay" works is users with Android or iOS devices load money onto their digital cards and then present a barcode to pay-by-scan at registers in 9000 different locations.
Since launch, over 26 million mobile payments have been made, says Adam Brotman, vice president and general manager of digital ventures at Starbucks, via VB.
6 million of those transactions have occurred in the last nine weeks, showing growth is strong.