Andre Yoskowitz
14 Feb 2012 14:59
For the last few months, speculation has been rampant that Apple is preparing to enter the HDTV market in 2012, and even Steve Jobs suggested the TV was coming before his passing last year.
Following in the trend of all of its other devices, the TV is expected to be called the "iTV" as it will likely run on a variant of the iOS operating system.
ITV, the UK's largest commercial broadcaster, is saying however that it will do all it can to make sure that is not the name Apple chooses for its still unconfirmed device.
The two companies discussed the former's concerns in 2010, but ITV is said to be nervous that new CEO Tim Cook will take a different stance than Steve Jobs did when he told ITV CEO Adam Crozier he would not infringe on the name, at least in Europe.
Apple is looking to launch a "game changing" device, and there are plenty of rumors, each of which seems reasonable. The iTV would run on iOS, have a dual-core processor, have voice and motion controls, have Siri and cost $1500 for a 42-inch device. Additionally, Apple is said to be negotiating a way for consumers to have their TV programming delivered ala carte, with everyone picking only the stations they want, each of which will have its own price tag. The move would certainly disrupt the industry which packages hundreds of channels for a set monthly price.